by Kassandra Strout | Aug 22, 2016 | Social Media
Does it seem like there’s a new app popping up whenever you turn around? Well, you aren’t alone. I’m the first to admit that when it comes to learning a new thing, unless I have to, I resist. This means I’m usually pretty late to the game when...
by John Swinconeck | Aug 19, 2016 | Social Media
I’ve written the following press release about a fake rock band specifically as an example of what not to do. The names and events are fake but the errors in writing are all too common. Read it, if you dare, and then see how easy it is to give it some spit and...
by John Swinconeck | Aug 9, 2016 | Social Media
Worried that you aren’t getting the local media attention your organization deserves? Sending press releases to your local TV, radio station or paper, only to hear the sound of crickets in return? The problem may not be that your announcement isn’t...
by Kassandra Strout | Aug 2, 2016 | Social Media
via GIPHY A lot of social media platforms are now allowing you to share GIFs. GIFs are like the moving pictures in Harry Potter, they aren’t still but aren’t necessarily a full video either. In our internet travels, we’ve seen the good and bad side...
by Kassandra Strout | Jul 29, 2016 | Social Media
Lately it seems like a lot of things from my childhood are coming back into the world, but repurposed for modern times, but with a bit of a twist. On July 4th, I was part of a conversation that relived the whole Pokemon obsession that most of the group had experienced...
by Nicole Ouellette | Jul 15, 2016 | Social Media
So when we traditionally think of A/B testing, we usually think of testing a variable while leaving the time period and audience the same. We test the homepage headline during a two week period in August, where half our website visitors see THIS HEADLINE and the...