by John Swinconeck | Jul 24, 2017 | Social Media
I was reviewing a recent post from my colleague, Kassie, about some fading trends. It got me to thinking about this ongoing trend in odd-sounding online company names. Let’s start with the ubiquitous “Facebook.” The original name for this plucky...
by Kassandra Strout | Jul 11, 2017 | Social Media
One of the biggest challenges businesses have with social media is engagement: Generating likes, comments, shares, etc. After all, what’s the point of your social media presence if you’re just shouting into the abyss? Building an audience that will...
by Kassandra Strout | Jun 23, 2017 | Social Media
We live in a world where information is at our finger tips, and it’s just as easy to share a ton of information, too. Nicole has talked about how people draw their own lines when it comes to social media, and that sort of thing is really up to us as individuals....
by John Swinconeck | May 23, 2017 | Social Media
A few major brands have waded into some controversial waters lately, leveraging our current national discord in order to send what is hoped to be a positive message. The results have been all over the map. Here are three recent examples: Budweiser, Born the Hard Way”...
by Kassandra Strout | May 19, 2017 | Social Media
This month on the blog we are all about Etsy, the online marketplace for “unique goods.” We have a lot of local people who use Etsy as an ecommerce tool, and they’re the best people to talk to about the platform! Jennifer Steen Booher is a Bar Harbor resident who...
by Kassandra Strout | May 15, 2017 | Social Media
Instagram, like any good social media platform, has in the past 6 months-year added a few new features, which most businesses approach with caution at first. As businesses/people have gotten more comfortable with marketing on Instagram, I’ve noticed a few...