by Kassandra Strout | Sep 23, 2014 | Marketing Monday
After a weekend of watching ghastly amounts of television, I was struck by the high percentage of ridiculous commercials I endured. We’ve all seen ridiculous commercials- there’s the kind that has you laughing so hard, you get side stitches, the kind that...
by Nicole Ouellette | Sep 5, 2014 | Marketing Monday
You may have noticed an uptick in ‘subscription boxes’ the last couple years. My sister mentioned having a few beauty items to give me from her boxes (a gift subscription from her husband) while many health podcasts I listen to are constantly advertising...
by Nicole Ouellette | Sep 4, 2014 | Marketing Monday
At some point in your life, you’ve probably encountered a pushy salesperson who went from 0 to 60 in 2 seconds (that’s fast, right?). And as a business person, you don’t want to be “that guy.” So how do you slow your roll? Consider the...
by Kassandra Strout | Aug 15, 2014 | Marketing Monday
A couple years ago, when I’d first heard of GoPro, I assumed it was something used exclusively by hardcore outdoorsy people or extreme sports enthusiasts. It may have started out that way, but after watching a 60 Minutes segment with Go-Pro CEO Nick Woodman the...
by Nicole Ouellette | Aug 4, 2014 | Marketing Monday
You may have noticed that recently, Coke has been putting peoples’ names on bottles. The campaign is called ‘Share a Coke’. Simple, like many great ideas before it. This is, of course, genius on a couple levels: 1) People are on the lookout for their...
by Kassandra Strout | Jul 31, 2014 | Marketing Monday
Do people ever ask to see examples of your work? Or, maybe they just wonder what you do in general. Having a case study, or example of past work, ready for them makes everyone’s lives easier (if done correctly). In this video, we explain the What, Why, and How...