by Nicole Ouellette | Apr 29, 2016 | Marketing Monday
One thing I love/hate about running a business is when problems you thought you solved reappear (or sometimes more accurately, decisions you thought you had already made and were done with). For example, once upon a time had an office… until we needed another...
by Nicole Ouellette | Apr 18, 2016 | Marketing Monday
What, Breaking Even Communications has problems?!? Of course we do. My goal is our problems over time 1) change or become different and 2) become smaller. This story is about a semi-recent problem we faced. Problem: Our client passwords were precariously stored. They...
by Nicole Ouellette | Apr 15, 2016 | Marketing Monday
This month, we’ve decided to go through and tell a series of stories related to Breaking Even Communications. The theme this month is ‘brand story’ and nothing helps you make a cohesive interesting story like telling several smaller ones and looking...
by Kassandra Strout | Apr 4, 2016 | Marketing Monday
One of the best parts about living and working where we do is having Acadia National Park right in our backyard. Actually, it really is our backyard. There’s hiking for all skill levels, swimming opportunities, it’s dog friendly, and-this might be a bit...
by Nicole Ouellette | Mar 28, 2016 | Marketing Monday
I saw something very interesting happen a few weeks ago. A woman who runs an online business academy created a document of case studies, which she sent to her email list about 48 hours before registration closed. Normally, Marie Forleo is really on brand and all her...
by Kassandra Strout | Feb 29, 2016 | Marketing Monday
The internet may be freaking out about the Oscars last night (yay Leo!), but it’s also freaking out about the fact that today is Leap Day. For instance, Google changed it’s homepage to this rather adorable animation of leaping bunnies: Why does February...
