Marketing Monday

Fun Saturday: Peeps

At the end of the week, I write about whatever I want. Because I can.

I’ve been long teased about how much I like Peeps. I figured there was no way they were manufacturing them just for my benefit though!

Peeps are little marshmallow animals with a sugar-y coating on the outside. Yellow chicks are the normal color shape but now you can get all kinds of other shapes and colors. It’s a great time of year for them but you can get them in seasonal varieties for most major holidays now (green trees for example in December). No more waiting for Easter baskets!

My favorite thing to do with my stash is slit open the package and let them age 2-3 weeks so they get a little crisp on the outside. Here are some people who are far more clever:

From my friend John, it was Peeps Sushi from Serious Eats:

Peeps sushi, not quite so 'serious eats'.

All you need is Rice Krisipie squares, Fruit by the Foot, and Peeps to create. For the instructions and more photos, click here.

From my friend Kate, results from the fourth annual Washington Post Peep Diorama contest. (I think they called it that so I’d finally have to learn to spell ‘diorama’). Here’s the winner:

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Marketing Monday: Making Friends In A New Place

Every Monday, I look at a person or company doing something cool online. Got an idea? Let me know about it!

A couple months ago, I noticed Larry Literal on Twitter. He had recently moved here and I saw he started following a bunch of us Twitter users in the Bar Harbor area. I sent in a few questions to see how social media was helping him settle into a new area. Here’s what he had to say:

“I moved to Bar Harbor slowly, starting in September of last year. My godson visits quite regularly and always spoke of the area fondly. I’d visited in the past but not very recently. My brother-in-law owned a vacation house in the area and I decided to go along with my godson when he invited me last summer. I had recently retired and had a lot of time on my hands. Shortly after my visit, my brother-in-law was offered early retirement. This meant he would have to sell the vacation home. I decided instead to take over the payments, he’d already paid off half of the house, I’d make the rest of the payments and we would share it. Upon another visit in September I decided to make it my permanent home. I spent the next few months living part time in Maine and New York and I only finally moved all my stuff up here a few weeks ago. My beloved wife had loved the area in her youth. I wanted to retrace her steps and live for myself the memories she had shared with me from her childhood.

Before I moved I used Facebook a bit. I tend to keep to myself and my godson set me up with a Facebook account and then my Twitter account to make sure I would keep in touch with everyone. Bar Harbor is very quiet in the winter and I love that about the area.

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Marketing Monday: Unnamed Animal Shelter

Every Monday, a post about websites, web promotions, and how to do it well. Let me know if you have an idea!

I was going to write about something else entirely until the task of transporting 25 pounds of cuteness consumed my life.

To be clear, let’s take a look at what all this work has been for:

Corky the Corgi mix, whose life and name will forever be awesomer, if I could just get her within 250 miles of me.

*Sigh* Ok, that was helpful. And gives this whole situation perspective.

Regular readers may be aware that I had to put my dog down in January. She was 15 years old and I had watched her slow decline for almost an entire year. As someone who lives alone and works at home, I’ve missed the companionship of an animal. And while I am not expecting another Sadie (who was irreplaceable), I know my new dog will add a lot to my life… if only there wasn’t the slightest issue.

Corky the Corgi lives in Georgia. And I live in Maine. (Unrelated: Yes, I am changing her corny little name the second I get her.)

I have spent days investigating how I can get this animal to where I am, and would like to offer the folks who run animal shelters a few tips to help people adopt more animals, as I have been ridiculously patient throughout this process in a way that others might not be.

If you’re going to offer it, be ready to know what that entails, and how much it costs.

On the front page of the shelter’s website, they say transport is available to the northeast. The transporter I talked to (an affiliate of but not exactly connected to the shelter) could only get my dog to Rhode Island. Last I checked, there is still a lot of the northeast to go after RI.

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Marketing Monday: Can-Am International Dog Sled Race

Every Monday, the Breaking Even blog looks at a individual, business, or website promoting itself in interesting ways online. Have an idea? Do tell!
Most years, I try to make it to my hometown of Fort Kent Maine for the annual Can-Am International Dog Sled Race. It’s been happening for seventeen years and the total purse is up to $40,000.
Usually taking place the first weekend of March, Main Street is covered with snow and racers tackling the 30 mile, 60 mile, or 250 races all start off with cheering crowds around them. The 250 mile race qualifies races for the Iditarod, and a few say this race is even tougher than that.
The event is well organized and well staffed with volunteers, and I think thanks at least in part to social media, this year’s crowd was among the largest ever.



The YouTube video clip from a documentary film flew around YouTube.
A few filmmakers made a Can-Am film last year and put the preview clip on Youtube as pretty much the only thing on this user’s Youtube channel. As the event approached, I noticed several of my Facebook friends posted it. It was so well done, I posted it.
As one of the commenters wrote, “My third year as a Can Am vet is about to happen, and I thank you for the video reminder of why I do it!” It’s no doubt that a well told story will get more people interested in a cause, and it’s no doubt this film will draw new spectators for years to come. (If you want, you can buy the video off the Can-Am website… well, sort of anyway.)

The race website is very up-to-date with content.
My friend Sarah’s father is one of the people who maintains the Can-Am website. While the design is very basic, throughout the weekend it was updated multiple times an hour with times, places, and other information about all three races. There is even a map where each individual musher’s location was tracked through time. (To see the dots on the map, click this link and then the ‘Track!’ button. You can click on different dots to see a headshot of the racer and track their individual progress in relation to other mushers.)

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