Marketing Monday

Marketing Monday: Affordable Acadia

Every Monday, the BE Blog profiles an individual, business, or non-profit doing something cool online to promote themselves. If you have an idea, please let me know!

Affordable Acadia: Striking the blog balance between useful information and 'hey, buy our stuff'.

The owners of Affordable Acadia are great about updating their blog with information about area activities, festivals, local issues, events, and history. They even have their posts by category like “Day trips” and “Good eats” so readers can find the information they are looking for.

From a design standpoint, the blog is also easy to skim.They post great, large format paragraphs for easy skimming. The font is large with good contrast and overall, the appearance (clean and professional) matches what’s written on the page.
+ Read More

Marketing Monday: Finn’s Irish Pub

Every Monday, the Breaking Even blog profiles a person, business, or organization doing cool things online. Have a nomination? Let me know about it!

My friend Paul set up a Facebook page for Finn’s Irish Pub, a restaurant in downtown Ellsworth. Since Paul owns the building (in his working life he is one of a food distributor for independent restaurants), he has a vested interest in making the restaurant work and decided to set up a Facebook page to help promote it.

With over 500 fans, Finn’s regularly updates their page, posts photos of their food, and let’s people know about local events.



What I really liked, however, was an interaction a couple weeks ago centering around the question: Should Finn’s make a separate kids’ menu?

+ Read More

Marketing Monday: Your Ideas Please

I’ve had a tough sell recently and I thought I’d take it to the Breaking Even Blog readers.

A local small business counselor who sees a lot of people come through his office told me he is skeptical about social media/online marketing working for small businesses in rural Maine.

I highlight examples of businesses doing this well every week with the Marketing Monday feature on this blog. That said, I could use some small businesses, particularly in rural areas, using blogging, email newsletters, Facebook, Twitter, LinkedIn, Flickr, Youtube, and other online promotion techniques to communicate with customers and increase sales. Bonus points if the business is in Maine.

Please share your idea(s) below! Thanks for your help and ideas!

+ Read More

Marketing Monday: Walking For Art and Immigrants

Every Monday, I talk about an individual, group, or business doing something neat marketing online. Have an internet marketing idea you’d like me to write about? Let me know!

You know you haven’t been your usual blogging self when you are only posting twice a week (three times if you include a regular guest post at another blog). I have been busy business-wise (more on that this Thursday) which means that all my creative energy has gone into ideas for other people and at the end of the day, I’m reduced to a heap of Peep-eating, reality show watching woman.

My friend Sarah A., as if my blog idea angel, sent me a great email idea this morning for Marketing Monday.

Matt Holt is “Walking for Art,” through-hiking the Appalachian Trail to raise awareness and funds (through trail sponsorships) for New Sense Studios, an art program for at-risk youth in Raleigh, NC that is completely volunteer-run. The Will Walk for Art website is http://walkingforart.wordpress.com/. + Read More

Marketing Monday: Nike plus

Every Monday, we check out a cool new marketing technique used by an individual, business, or group. Want to be featured? Contact the BE Blog.
I’ve noticed my online friend Lynn Cyr (an artist among other things) has been posting her runs on Facebook via the Nike website. I clicked through to see the partnership with Nike and iPod that not only encourages people to work out but think about music at the same time. I asked Lynn a few questions about her running and how she uses her Nike+.
1. Do you have the special shoes with your Nike+ or do you just clip it on?

Lynn Cyr, artist/web developer/user of cool running technology

No, I don’t have the special shoes for it. They now sell clips that you can use, but when I started using my Nike+, there was no such thing. So I came across this blog post that showed how to attach it to any shoe… and that’s how I’ve done it since!
2. How long have you been using the Nike+? Do you feel this device has improved your workouts?
I got the device as a birthday gift (at my request!) from my husband in March 2008. I started using it the very next day! Before that, I never exercised… let alone RUN! As I went on my runs and saw some progress (faster pace, longer distances but same duration, etc…), it really got me hooked! I can honestly say without a doubt that this tiny device is what got me started as a Runner! I’ve used it fairly consistently ever since, except for breaks I would need to take because of injuries (bleh!!).
Not ONLY did it turn me into a Runner, but I even trained for my very first 1/2 Marathon that first year!! My friends in Quebec convinced me that I should train, even though I’d never run before (except for a 5K race I did like 15 years ago – and even *that* was a very short-lived period of running). I trained and trained, but didn’t end up racing, since I ended up with an injury (not related to running). But I did run my first 10K race in Boston, though!
3. What are your favorite workout songs to get you pumped to keep going?
I’m a Rock chick at heart, so I always go for the Hard Rock and Metal “screaming” songs. LOL!! Nothing whips your butt into shape like some metal rocker yelling in your ear! But I do mix it up a bit. I have a “Cardio Mix” playlist on my iPod, which is what I use to run. It includes Rock, Country, and even some Dance tunes. But still, my all-time favorite song that really gets me going is “Lose Yourself, by Eminem.
4.

I see that you share your results on Facebook in addition to on the Nike site. Has this further motivated you? Do you think doing so has motivated others to get running?
Knowing others are “watching” me, so to speak, definitely helps. It doesn’t stop me from slacking off every once in a while, but seeing the comments and “Likes” after a run really make me feel good. It usually sets the tone for the rest of my day 🙂
As for motivating others, I can’t tell you how many times I get asked “So hey, what’s that Nike+ thing I keep seeing on your Wall”? After I tell them all about it, they’re all gung-ho and get one for themselves. I know at least 3 people for sure that bought one because of my direct recommendation!
5. Have you met other people from sharing the results on Nike’s website? (I’m always interested in how interactions in a specific arena like this translate into other interactions, online or in real life).
This, to me, is the best part of the Nike+ system!! It’s allowed me to meet so many folks online who share my passion for running!! A few of them have become Facebook friends too now… and in fact, I’m meeting one of my “Nike+ friends” in person NEXT WEEK for the first time!! I’m headed to Toronto to visit my family, and we’ll be getting together for lunch since she lives there too! We’re both really excited!

+ Read More

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30