Marketing Monday: Mobile Phones 101

Have you ever looked at your website on an iPhone, Blackberry, or Android phone? Have you looked at your website on an iPad? You might want to test it out because more and more people are getting to your website that way. Here are some fun facts about mobile websites:...

Marketing Monday: Etsy 101

I have had several artists recently ask me about selling their work on their own websites. The problem is an ecommerce website is some of the additional costs that they require: Secure certificate: The little padlock that shows the website is ‘secure’....

Twitter Hashtags 101

To anyone just starting to use Twitter, it can seem like some exclusive club of short hand and something called hashtags. Hashtags are basically a pound sign followed by a word. Here are some examples: A hashtag can have a few functions in Twitter (for categorization...

Marketing Monday: Netflix

Every Monday, Breaking Even profiles a business, non-profit, or blog doing cool things online. Have an idea? Let me know! I heard this crazy statistic a few weeks ago: 20% of all internet traffic during prime time (7 pm-10 pm) is used by people streaming Netflix...

Marketing Monday: Las Vegas Casinos

You may have noticed I’ve been absent. I took my first full on vacation in two years this last week and went to Las Vegas. I spent a total of 3 hours online the whole time I was there, mostly keeping ahead of email. The rest of the time, I just took it all in....

Marketing Monday: Landing Pages 101

A new project I’m working on requires me making some landing pages, which is making people in my life wonder, what is that? A landing page is a page you send people to, usually an internal page of your website with more targeted information. Let’s say you...

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