by Nicole Ouellette | Mar 1, 2011 | Marketing Monday
The idea of A/B testing has long been used with designers but definitely has applications with online marketing as well. It was my friend Lynn Cyr, a user interface designer, who introduced me to the concept via a blog. A/B testing is simply testing two versions of...
by Nicole Ouellette | Feb 22, 2011 | Marketing Monday
I break from my normal Marketing Monday format for the following public service announcement. I feel this is necessary after helping several people get access to their websites recently. I don’t want you to ever be one of them. I thank Matt Baya for his...
by Nicole Ouellette | Feb 14, 2011 | Marketing Monday
I heard a story on NPR that the average person spends $150ish on Valentine’s Day. The number seems to vary based on what article you read but I couldn’t help but think this is kind of ridiculous. Yeah, I’m not very romantic but, ignoring romantic...
by Nicole Ouellette | Feb 7, 2011 | Marketing Monday
My theory is companies aren’t trying hard at SuperBowl commercials anymore because of the whole internet marketing movement. That said, I had some fun last night watching some commercials anyway! Here they are, in no particular order: The ‘Aww,...
by Nicole Ouellette | Jan 31, 2011 | Marketing Monday
Every Monday, I talk about internet marketing. I profile companies, interview people, and answer questions. Please let me know if you have an idea for a future post! I thought it might be fun to do a post about some recent (and frequent) questions I’ve gotten...
by Nicole Ouellette | Jan 17, 2011 | Marketing Monday
Have you ever looked at your website on an iPhone, Blackberry, or Android phone? Have you looked at your website on an iPad? You might want to test it out because more and more people are getting to your website that way. Here are some fun facts about mobile websites:...
