by Nicole Ouellette | Nov 2, 2021 | Advertising, Email Marketing, Tech, Websites
I’m traveling today but don’t worry, this is the livestream equivalent of a substitute teacher’s plan that the regular teacher leaves… so I hope you have that same feeling of excitement as when that TV/laserdisc player rolled into the...
by Nicole Ouellette | Oct 19, 2021 | Email Marketing
DMARC is an acronym but the main thing you need to know about it is it helps you send your email more securely by adding two aspects to your email. People can spoof both phone numbers and email addresses and locking down your domain/email with DMARC means they...
by Kassandra Strout | Nov 21, 2017 | Email Marketing
The other day I was checking out the stats from one of our client’s email newsletters (who does not use Mailchimp or Constant Contact but instead iContact). I noticed an interesting statistic that I hadn’t seen before, and thought “Now THERE’S...
by Nicole Ouellette | Jul 22, 2016 | Email Marketing
The A/B testing theme continues! So far, we’ve talked about A/B testing in a very general way. Then, we specifically discussed A/B testing related to websites where I listed at least twenty specific (i.e. annoyingly small) things you could test. Then, we talked...
by Kassandra Strout | Jul 18, 2016 | Email Marketing
…I can’t help myself when it comes to a Monty Python reference. Over the past month, there’s been some interesting stuff going by about email deliverability. We’ve even noticed perfectly harmless emails have been going into our Spam folders:...
by Nicole Ouellette | Dec 28, 2015 | Email Marketing
I’ve recently installed an app called Sidekick that tells me when someone has opened an email I sent. (Note: this doesn’t really work with group emails accurately, which you would guess but also would think to be especially handy.) Now I am not into...