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Marketing Monday: A/B Testing

The idea of A/B testing has long been used with designers but definitely has applications with online marketing as well. It was my friend Lynn Cyr, a user interface designer, who introduced me to the concept via a blog. A/B testing is simply testing two versions of...

Too Cute Tuesday: Homemade Marshmallows

This week, we decided to junk our initial plan when we saw the Too Cute Tuesday Saint Louis branch had a better idea: Homemade marshmallows. Not very difficult, these were all the rage a Christmas or two ago when I saw them in higher end gift giving magazines. We used...

Marketing Monday: Information About Your Website You Need

I break from my normal Marketing Monday format for the following public service announcement. I feel this is necessary after helping several people get access to their websites recently. I don't want you to ever be one of them. I thank Matt Baya for his contributions...

Too Cute Tuesday: Can Light Switch Cover

We love a nice, recycled craft as much as the next group which is why this Readymade idea was perfect to do this week. We all crashed Dorrie's house, even though she's away for the week and even left her a little present. More on that in a bit...   Materials Can...

Marketing Monday: Valentine’s Day

I heard a story on NPR that the average person spends $150ish on Valentine's Day. The number seems to vary based on what article you read but I couldn't help but think this is kind of ridiculous. Yeah, I'm not very romantic but, ignoring romantic love, I'm not...

Marketing Monday: Superbowl Ads 2011

My theory is companies aren't trying hard at SuperBowl commercials anymore because of the whole internet marketing movement. That said, I had some fun last night watching some commercials anyway! Here they are, in no particular order: The 'Aww, clever!' Commercial I...

Marketing Monday: Four Internet Marketing Questions Answered

Every Monday, I talk about internet marketing. I profile companies, interview people, and answer questions. Please let me know if you have an idea for a future post! I thought it might be fun to do a post about some recent (and frequent) questions I've gotten both via...

Too Cute Tuesday: Homemade Butter

It's been a busy week already so yesterday, I had an email conversation with Sarah, who heads up Too Cute Tuesday in Saint Louis because I was feeling a bit more uninspired than usual. "Making butter is always fun." she said, and her group did this a couple weeks ago....

Too Cute Tuesday: Cloth Takeout Containers

Let me start out this story by saying I've never been good at origami. Ever. I remember in junior high, we had the gifted and talented teacher come into our classroom every few weeks or so to do things with us like tangrams, engineering projects with toothpicks...

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