Blog

How To Make An Infographic That People Actually Like

About once a month, I get an email from someone to the effect of this: Hi Nicole, We've created an infographic about SOMETHING RIDICULOUS (How Many Shoes Women Buy In A Lifetime/Why Wisconsin Cheese Is Best/Where The Best Cities To Date Are). Here is the link: LINK We...

How ‘Checking In’ Works

I saw one of my Facebook friends ask people to check into her business on Facebook and Twitter. I slapped my forehead because she can't actually can't track that unless she's clairvoyant. (And if you are clairvoyant, by all means close your business and make a ton of...

Three Google Analytics Metrics I Care About (And Three I Don’t)

On Facebook awhile back, Breanna asked about reading Google Analytics: I'm sure she'd want me to say she sent that from her phone and it typed it for her. She's normally a very clear sentence writer. But I totally get what she's saying. And since I've never written...

Seasonal Businesses And Social Media

About half our clients are seasonal businesses. This isn't surprising when you think of the town we are in swelling from its year round population of 5,000 to at least double that for the months of May-October. A coastal town with the second most visited national park...

What Are My Social Media Accounts Worth?

Our friend Christina asked an awesome question on Facebook: As someone who has had a business valuated, I understand there is way more than one way to quantify how much a business is worth and that each way can be seen as valid. Rather than using one formula, it might...

New Site Launch: Jeremy Frey

Jeremy Frey is a rock star in the basket world. His one of a kind creations go for thousands of dollars (or tens of thousands in many cases). They take months to make and every detail is perfect. When I saw them in his workshop I was blown away. When we began working...

Kids Are Smart, Calling Them Dumb Is Not

So earlier this morning, I had a Facebook friend post this article to his Facebook profile:   What proceeded were a bunch of comments about how kids are now dumber then they used to be. (Of course everyone ignored the link someone posted further in the comments...

How To Not Be Catfished Online

A relatively recent reality obsession of mine has been the television show Catfish. The premise of the movie (and now spin off show) is that someone is in an internet- based relationship with someone they've never met... until they do. And it's never what you're...

How To Be A Prolific Blogger

When I say prolific bloggers, we might think of people like Seth Godin or Heather Armstrong. These people blog full time and have thousands of people reading every word they say, the moment they say it. Being a famous blogger is that part recognition for a talent,...

Subscribe for Weekly Updates

Need marketing help?

X