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Why Too Many Choices Are Paralyzing Your Customers

When I was showing Kassie around our Google Analytics the other day, I couldn't believe what happened when I drilled down into the data. Over 50% of people are leaving off the homepage. Here's what it looks like: Holy crap, people have no idea where to click. I mean...

Tech Thursday: Why is My Website So Slow?

Wonder why your website is loading slower than Nicole runs? (That's slow by the way.) Here are a few ideas. Bonus is Kassie has come out from behind the camera for this video! Remember, don't settle for anything longer than 3 seconds. If it's taking longer than that,...

Snapchat for Businesses: Pros & Cons

Snapchat for Businesses: Pros & Cons

Last summer, the following conversation occurred between a good friend and myself: Me: "I got an iPhone! In no way am I qualified for this much technology!" Friend: "You have to get Snapchat. NOW." And, since I lack the forces necessary to counter peer pressure, the...

Paid Ads: The Juice Cleanse of Marketing

I came up what I thought was a good analogy for paid ads versus marketing. Paid ads are kind of like a juice cleanse. Juice cleanses (and paid ads) give you a boost. Maybe your weight loss has plateaued or  you're feeling sluggish. Juicing for a few days can help your...

Tech Thursday: How to Get More E-mail Subscribers

How do you get more email subscribers without spending lots of money on a list or stooping to the level of spammer? Here are a few ideas (some of them obvious but hey, we all need to be reminded of obvious)! Next week, Kassie steps from behind the editing to star with...

How Running Keeps Me Creative

In times of "bleh," such as mid-March when Mother Nature can't quite decide if it should be winter or spring, it's hard to stay inspired. Creative thinking gets put on the back-burner as we focus on getting through winter. I believe that we are all creative beings, in...

Accountability Partners: The How And Why

  As part of a business program I am doing, one of the challenges proposed was to get an accountability partner and check in with them once a week. Initially, I thought of this as one more meeting I had to go to but sighed and said I was in. (My usual strategy to...

Tech Thursday: How Much Should I Pay for Web Hosting?

Have you ever wondered what you are paying for with a web host? It can be a confusing area to navigate, especially if you have nothing to compare it to. Here are some things you should keep in mind! (P.S. This is Kassie's first video editing job. Give her some props...

Instagram And Your Business

Did you know people can 'tag' your business on Instagram and upload pictures about it? Don't worry, people, that's what I'm here for. Now if you want to use Instagram for your business, here's a quick guide for creating an account (with screenshots) someone else...

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