Hashtags are popping up all over the place lately, but what exactly do they do, anyway? This video explains why people use hashtags, what they do, and how you can benefit from them, too! Note: Kassie didn't know anything about hashtags pre-filming, but she did use...
Blog
A Complete Guide To Short Tracking Links: The Where, Why, and How
You may have noticed weird looking links in your online life, like in your Facebook or Twitter feed. And you may also notice them in places like magazines. Here's an example (I blurred part of the page name because it's a naughty word): These bit.ly, owl.ly,...
Spring Cleaning (with Some Help from Disney)
My mom was relentless about spring cleaning. When April vacation rolled around, every corner of our house was turned out, scrubbed, inspected, and returned (unless we rearranged the living room that year). I lived with the hope that woodland creatures would pour into...
Tech Thursday: How to Deal with Difficult People Online
Let's face it, people don't always play nice online. Have you ever had someone leave a negative comment on your business page? Give you a harsh review? We've got a few pointers on how to put these fires out. Remember, you can't control other people, but you CAN...
How Is Twitter Any Different Than Facebook
Facebook’s recent change of only showing your posts organically (ie not having to pay) to between 1-2% of people who like your page is exactly why I have always suggested that it’s important to not put all your social media eggs in one basket. “I’ll just use Facebook....
Tech Thursday: Using Pictures to Market Your Business
True Story: a picture is worth a thousand words. With all the technology out there these days, taking pictures is easier than ever. But how can you use them to market your business? In this video, we share a few things you can take pictures of to increase engagement...
Living the Dream: How to Avoid Getting Burnt Out
(For optimal experience, listen to "Eye of the Tiger" while reading this post). Setting goals for yourself is awesome, and reaching them is one of the most rewarding experiences of all time. But what about that middle part? The part with all the hard work, the blood,...
Maine Indian Basketmakers Alliance (MIBA) Website Launch
We recently launched the Maine Indian Basketmakers Alliance (MIBA for short) new website. This group preserves the basketmaking traditions of the Maliseet, Micmac, Passamaquoddy and Penobscot tribes. They not only ensure the tradition continues through teaching...
I Pity the Fool: A Brief History of Pranks on the Internet
Before diving into this list, I'm going to disclose a little fun fact: I am incredibly gullible. The spirit of April Fool's Day lives within me throughout the year. It's exhausting, and I'm probably developing some deep-seeded trust issues. In order to feel better...