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Online Video and SEO

Way back when, search engines relied heavily on text. But in the age of Youtube empires and search results including videos, it is time to realize that video and doing well in online searches actually go hand in hand. Think about it: Youtube = Search Engine Youtube is...

Tech Thursday: Overcoming Writer’s Block

It's hard to be on your creative a-game 24/7. Some days, you may feel like you've used all your ideas, and there's nothing left to blog about. Or...is there? Instead of losing hope entirely, watch this video. We have a few ideas that could inspire you!

Photoshop: A Love/Hate Relationship

Last week, Nicole and I took an online course on Photoshop. After five hours, we absorbed a ton of new info, but it was clear that we'd just scratched the surface of this program. During the course, it became clear that Photoshop is an amazing tool, when used...

What I’ve Learned Writing 1,000 Blog Posts

What I’ve Learned Writing 1,000 Blog Posts

This, my friends, is the 1,000th blog post on Breaking Even. Now you may argue that other people have written blogs on this site but I have also guest blogged (that's to say posted on someone else's blog with a link back to mine) and ghost blogged (that's to say...

Tech Thursday: How to Avoid Shady Web Developers

This week's video is all about weeding out the wrong sorts of people to work with (in terms of web developers). But, how do you tell if a web developer is shady? Interestingly, the signs are similar to dating a shady sort of person. Does he/she nag you about your...

Getting Comfortable with Being Uncomfortable

Getting Comfortable with Being Uncomfortable

In my past 3-ish months at Breaking Even, there's been a pretty incredible learning curve. I never thought I'd be writing blog posts, or doing anything related to internet/social media/marketing, but here I am. In fact, most of the people I know are doing something...

Trust Symbols On Your Website: Where, When, and How To Use Them

Here's the thing with the internet: it's become very easy to set up a website. (I'm not taking away anything from us here but really, if you want a basic informational website, you have lots of options.) So as someone navigating online, it might be hard to figure out:...

Tech Thursday: Why E-mail Marketing is Cool

Yeah, that's right. E-mail Marketing IS cool. Unfortunately, not many people want to utilize this form of marketing, because they'd rather spend their time and energy in places like Facebook and Twitter. In this video, we explain a few things e-mail marketing can do...

The New Facebook Layout and You

Facebook has changed its layout (surprise, surprise), and this time, only Pages are affected. If your business has a Facebook Page (which it hopefully does), you may want to perk your ears. Last month, when we heard about the upcoming change, we went ahead and updated...

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