Do people ever ask to see examples of your work? Or, maybe they just wonder what you do in general. Having a case study, or example of past work, ready for them makes everyone's lives easier (if done correctly). In this video, we explain the What, Why, and How of...
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Seasons of Hashtag
We've talked a bit about hashtags before (what they do, how you can use them), but this is just the tip of the iceberg, friends. The hashtag has great and terrible powers, much like Excalibur, the One Ring, Dr. Who's screwdriver, or Silly Putty (I don't get what it...
“100 Years of Solitude”: Countering Loneliness, Maintaining Sanity, and Keeping the Magic
Nicole's well-deserved vacation coincided with my re-reading of 100 Years of Solitude by Gabriel García Márquez. I guess you could say it was perfect timing: as I work alone for the first time in, well, ever, I'm reading the story of a family that is united in their...
Tech Thursday: What to Do When You Mess Up Online
We all make mistakes, and sometimes they are tragically public. And on social media. There are infinite ways to handle making a mistake online, but we've narrowed down 3 strategies that you may find helpful (and, just waiting for it to go away isn't one of the...
Surprising And Delighting People- Your Thoughts Please!
So we've been recently doing a Skillshare course with Seth Godin about marketing... And it's been interesting to kind of see this business in a different way. In general, I think we provide pretty good customer service. I will be the first to say sometimes I drop the...
Employee Satisfaction, à la Buzzfeed
So, you may or may not be aware that I spend a lot of time, um, researching, on Buzzfeed. Something that has stuck out to me lately is the way they use employees to humblebrag about their work environment. In June, Buzzfeed employee Justin accidentally sent an e-mail...
What Running 20 Miles in the Middle of the Night Taught Me About Life
Many months ago, one of my friends jumped out of bed and proclaimed (with meaningful background music), "I'm going to go for a 100 mile run this summer!" Actually, I'm not sure how it all went down, but I like to imagine it with a dramatic flair. Once I determined...
Tech Thursday: Being Pun-ny Online
Warning: Terrible jokes ahead. Have you seen those businesses on Facebook or Twitter that just seem hilarious? How do they do it, anyway? We have a few ways you can showcase your sense of humor online, and they're pretty punny. As a disclaimer, Nicole only knows one...
Client Profile: Bar Harbor Historical Society
You've probably seen somewhere on our website we offer training for websites. You might wonder, what does a website built by a volunteer with some technical help from Breaking Even look like? Well let's start from the beginning and say it looked like this (note: This...