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Tech Thursday: On Website Maintenance

After some recent car troubles and a sunburn, we came up with an idea for this edition of Tech Thursday. Ever had a noise under the hood of your car that you don't want to deal with right now? It's easier to just turn up the radio- problem solved, right? Nope....

What’s in a Tagline?

What’s in a Tagline?

Taglines have been around since the dawn of advertising. Brands seeking a way to stand out among competitors, to have their voices heard above all the others, have often utilized these simple yet effective marketing tools. The general goal for a tagline is to be...

We Can All Go-Pro

A couple years ago, when I'd first heard of GoPro, I assumed it was something used exclusively by hardcore outdoorsy people or extreme sports enthusiasts. It may have started out that way, but after watching a 60 Minutes segment with Go-Pro CEO Nick Woodman the other...

Tech Thursday: Building a Website is Like Running a Relay

The other day, we thought of an analogy for the website building process: it's like running a relay race! To elaborate, there are different legs, or segments, to the website building process, and having clear points of handing off (especially when it's a collaborative...

3 Instagram Apps To Make Your Life Way Easier

I am the first person to admit my life is hardly Instagrammable it seems. But I'm trying to take this opportunity of Instagram to be a sort of 'stop and smell the flowers' kind of thing. What little thing can I notice that's interesting? What artistic spin can I put...

8 Inspirational People Who Put The Time In

8 Inspirational People Who Put The Time In

I love that we live in a video culture, not because I think I'm particularly photogenic but I've always thought photos and text captured only part of a reality. A video can really give you an idea of someone's mannerisms, voice, poise, and process. A video can give...

Tech Thursday: Why You Should Consider E-Mail Templates

Flooded e-mail inboxes seem to be the norm nowadays, and its incredibly stressful. How can you possibly respond to everyone and get them all the information they need? It may seem Herculean, but it doesn't have to be! Enter e-mail templates, or, pre-written e-mails....

What Coke’s New Campaign Reminded Me About Marketing

You may have noticed that recently, Coke has been putting peoples' names on bottles. The campaign is called 'Share a Coke'. Simple, like many great ideas before it. This is, of course, genius on a couple levels: 1) People are on the lookout for their own name so...

Hiding Your Website In Development

Congratulations on your new site in development! Now I as a web person understand your old website needs to stay online while your new website gets developed... then get moved 'live' when you are ready. The question I have for you is, how secret do you want it to be?...

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