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Multicultural Marketing

So some of you may have known that I snuck off to Europe for 10 days in July. I say 'snuck' because leaving in the middle of the busiest time of the year with two interns three months before getting married felt very much like sneaking off. My friend Sarah graduated...

Tech Thursday: How to Get More People to Read Your Blog

Tech Thursday: How to Get More People to Read Your Blog

This week, we're going to discuss a topic that is near and dear to us: blogging. We spend a lot of time reading blogs, and writing our own blog posts, and have encountered some interesting material out there. If you spend any time at all writing blogs (or content for...

Conducting Your Own Annual Review

(I was going to call this a 'self audit' but the word 'audit' seems to make people nervous and think of taxes!) I think I can safely say all of us what to have the best life possible. But what we are all liable to do is coast, phone it in, or otherwise, not try to be...

Holy Crap I’m Married

This past weekend, I got married. It was really fun. We decided to do a brunch wedding for several reasons. 1) It meant people had the rest of the day to do something else. 2) Open bar before dark = less ridiculousness. and 3) Who doesn't love breakfast food? Between...

Tech Thursday: Slideshows Part II

Tech Thursday: Slideshows Part II

As promised, this week we're delivering part two of the slideshow discussion. So, you've decided that you want a slideshow for your website. There are hundreds of options out there, how do you even begin to choose? One way to narrow down the search is to determine...

Absurdity in Marketing

Absurdity in Marketing

After a weekend of watching ghastly amounts of television, I was struck by the high percentage of ridiculous commercials I endured. We've all seen ridiculous commercials- there's the kind that has you laughing so hard, you get side stitches, the kind that leaves you...

Ride the Yak: Why YikYak is Possibly My New Favorite App

I'm generally accustomed to being the "in-the-know" person in my circle of peeps (unless we're talking Twitter or Seinfeld references), but during our recent Boston trip, our friend Matt totally won the "Have you heard about ______?" game. Matt introduced Nicole and I...

Tech Thursday: Slideshows (Part I)

Tech Thursday: Slideshows (Part I)

In your internet travels, have you seen a website go by with a slideshow that kind of blew your mind? Or, maybe your own website has a slideshow. In this week (and next week's) Tech Thursday, we're going to talk a bit about slideshows on websites. For now, we're going...

5 Lessons I’ve Learned from Video Editing

During my first month at Breaking Even, I was introduced to video editing in iMovie. Okay, "re-introduced" is probably a better word- I'd dabbled in iMovie  back in 2002, when the state received a grant for public schools to get Macs for 7th graders. So in 7th &...

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