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Movember: Mo Money, Mo ‘Staches

    Fundraising campaigns are everywhere you turn this time of year, and honestly, seeing all that goodwill makes my heart feel warm and fuzzy. One of the fuzzier campaigns being the recently popular Movember, where men spend the month cultivating 'staches...

Tech Thursday: What Keywords Should I Use?

Tech Thursday: What Keywords Should I Use?

Choose your words wisely. It's a sentiment you've (probably) heard before, and it's true. Although Shakespeare treated language as a malleable, search engines aren't quite as flexible. But there are several (free) tools that can help you thoughtfully choose your words...

Marketing Monday: Casper Mattress

You know what I appreciate? Someone who looks at something that works well enough, then changes the way it's done. Like haven't all of us did the awkward 5 minute (ok 2 minute) mattress test in a furniture store then spent several hundred dollars (or more) on a bed,...

Why Your Non-Profit Isn’t Getting Online Donations

I was reading a statistic that there are 1,409,430 non-profits in the US and 817,379 of them have an operating budget of less than $100,000. I'm guessing this means that most of them don't have fundraising committees, an on staff donor relations coordinator, rich...

Tech Thursday: Why You Should Have an Online Donation Form

Tech Thursday: Why You Should Have an Online Donation Form

Some statistics: In 2013, 33.6% of all donations to charities occurred in the last 3 months of the year. In 2012, $24 billion in donations happened online. Does your business have an online donation form? With the season of giving just around the corner, make it...

Oyster: Netflix for Books

When I was younger, I used to burn through books like it was my job. Although Mom was ultimately thrilled that one of her kids enjoyed reading, the amount of books that were needed to keep me busy cost a lot of money and took up a lot of space in the house. Once my...

Halloween and Social Media

Why are demons and ghosts always hanging out? Because demons are a ghoul's best friend.  Ghastly puns aside, Halloween might be the best holiday out there. Back in 2009, Americans spent nearly 6 billion dollars on Halloween related activities (costumes, candy,...

Tech Thursday: How to Fundraise Online

Tech Thursday: How to Fundraise Online

If you have a project or product that you'd like to get some additional funding for, the internet could be a great place to get started. One popular platform for fundraising online is GoFundMe, which you can use to pitch ideas and get donations from people online...

About My Advice Column

About My Advice Column

I have been reading advice columns for years. Miss Information on Nerve, Dear Prudie on Slate, Dan Savage on SavageLove, Dear Abby (when that existed) in the paper. I will listen to advice on just about anything actually. Podcasts about how to pick up women, how to...

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