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Press Release 101: Writing and Formatting

Last week, I gave an overall explanation of press releases and their purposes. Part 2 breaks down the writing process and the different elements of a successful press release.  Writing the press release Here’s a breakdown of the components of a standard press release:...

Tech Thursday: Is Your Website Easy to Navigate?

Tech Thursday: Is Your Website Easy to Navigate?

...or is it mangled up in tangled up knots, like the Grinch? Or those Christmas lights you've been trying to hang up outside? We have a few ideas for getting your website navigation un-tangled. First of all, you want to make sure you cater to both the linear and...

Marketing Monday: Giving Tuesday 2014

Not matter how you feel about giving money, donating, tithing, or volunteering, I think we can all agree that it's fun that online has their own version of Cyber Monday in the way of Giving Tuesday. Sure it's a poke at the consumerism of the season and vaguely self...

Tech Thursday: How to Tell if Your Web Host is Shady

Tech Thursday: How to Tell if Your Web Host is Shady

Is your website being hosted by someone who might not be the best for you? Know the warning signs: they put their own name on your domain, won't share server (or any other) access information, and overcharge you. There are plenty of other hosting fish in the sea- is...

Press Release 101: So You Think You Know Press Releases?

Press Release 101: So You Think You Know Press Releases?

Got an exciting new product or service, and need to get the word out? Most small businesses  have a limited advertising budget, but you can try for some free publicity through your local newspaper, newsletter, online news site, television and radio stations, etc....

The First Month of Lift

A day or so after starting this project, I read a blog post on why our resolutions often fail. Turns out, it's often a failure to change those nit-picky little things that we do- those small changes in our habits. In other words, we should start small, and gradually...

Why You Only Need 300 Fans

I’ve been working with small businesses for over six years now, from the ‘ we haven’t even opened yet’ stage to running for multiple generations. And I’ve noticed a bit of a pattern. Once we reach about the 300 fan mark on some social media platform (usually...

Tech Thursday: Sharing an Event Online

Tech Thursday: Sharing an Event Online

Every now and then, your business might host an event, or maybe participate in a larger event (i.e. Small Business Saturday). There are (at least) three things you should remember when you're promoting an event using the internet, and that's what this Tech Thursday is...

Marketing Monday: Project Unbreakable

Domestic violence is a cause pretty close to my heart, for a mainly selfish reason. I (at one point) thought I was too smart, too straight-forward, too butt-kicking to be in an abusive relationship. It was years ago since it happened but I still remember the yelling,...

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