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Lift Part 3: Reaching Out is Hard to Do.

Lift Part 3: Reaching Out is Hard to Do.

To briefly recap from last month, Lift had been vaguely annoying me with notifications. It became the relentlessly optimistic friend that constantly encourages you, even when you clearly just want to phone in it (or...give in altogether). Although turning off...

Tech Thursday: Getting Organized for Next Year

Tech Thursday: Getting Organized for Next Year

It's hard to believe there's only one full week left in 2014! It has been a big year for us, and hopefully you all as well. This week's video is dedicated to carrying that energy over into 2015! In order to make the most out of the upcoming year, it's a good idea to...

2014 Year In Review

2014 Year In Review

As the year rounds to a close, we thought it would be fun to check in with everyone at Breaking Even Communications about their year. Here's what we done, learned, and look forward to in 2015: John Swinconeck What was the coolest part of your year personally? What...

Press Release 101: Releasing it into the Wild

At this point, you've learned what a press release is, how they are structured, and the best ways to choose a corresponding image. Now, it's finally ready to submit! Here's what you need to know:     How should I issue a press release to the media? In...

Tech Thursday: OGP

Tech Thursday: OGP

This week, we just have one question: You down with OGP? Please enjoy this rap about microdata. Need a bit of background? See our previous serious video on microdata. Lyrics and Rapping: Nicole Ouellette Video capture and editing: Kassie Strout Here are the full...

The Joy of Missing Out

The Joy of Missing Out

This is the time of year when everyone gets frazzled, spreading themselves as thin as possible to maximize the amount of social interactions and parties they attend. As an indecisive person, I can appreciate the relief that comes from saying "Yes" to everyone rather...

Press Release 101: Using Imagery

So, we've gone over the nature of a press release and how to write one. Press Release Part 3 discusses how to add images that tie your words together. Every picture tells a story. Include an eye-catching photo that will draw attention to your press release when it’s...

Tech Thursday: Microdata 101

Tech Thursday: Microdata 101

As Nicole says, this week we're going "meta." You may have noticed, some links that get shared on Facebook, Twitter, LinkedIn, etc. look really great, while others...not so much. Why is that? Microdata, my friends! Microdata is defined as "a WHATWG HTML specification...

Website Launch: Community Development Society

When a website is meant to serve a lot of people, you have to balance the needs of everyone. The Community Development Society has hundreds of members worldwide. Many are involved in committees within the organization (so they need access to info regular members...

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