In looking at our series the past few weeks, I bet at one point it occurred to you: "Golly, if you didn't have to get people together for events or ship physical products, it could be a lot easier to make money." And so we have entered the world of e-products. From...
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My First Work-iversary
Or, a "work birthday," as I call it. This past Tuesday marked my first full year at Breaking Even. It seems like ages ago that I wrote my very first blog post (this little gem about Buzzfeed), and it took about three days before I had enough confidence to publish the...
Tech Thursday: What’s in a Domain?
Nicole solo hosts this week's episode of Tech Thursday. What if you have an existing website, but the domain expires? Well, there's a few options: 1) Don't let the domain expire in the first place! whois.net- type in your domain name, can find out renewal date and...
Selling Stuff Online: Events
In our first couple blog posts of the series, we discussed the basics of online sales and what to consider when selling products. Selling tangible objects seems pretty straightforward, but what if your business a) is a venue, like a community center or stadium,...
The Temptation To Automation
I was having a conversation the other day with another business person. "You know, I'm trying to get better with systems." I told her. "Ugh, systems, that's such a 2015 obsession!" she lamented. And she's right. We're all obsessed with doing things better, more...
Tech Thursday: Why Don’t You Want My Website to Have Fun?
Some weeks, we end up doing more design than marketing. This was one of those weeks. After some of our meetings, we felt kind of like parents who were telling their kids they couldn't go to a party, but that they'd thank us later. We aren't trying to shoot anyone's...
Selling Stuff Online: Products
Last week, we talked about some basics you needed to be ready to sell things online. The next few weeks is the fun part: what you actually sell! The most normal thing to sell is physical products. Physical products being things that have dimensions, weight, and...
What Toggl Has Taught Me About Life
They say what you can measure, you can manage... and as someone who has at least has a passing interest in productivity, I know this means I need to measure how I'm spending my time. I know to some of my self employed friends, tracking time can feel an awful lot like...
Tech Thursday: All About E-Mail
One of our friends asked us an interesting question about email "How do you prevent email issues like emails not reaching clients or going straight to spam folders - even when clients give you their email address with permission to send them stuff?" There are, in...