Marketing Monday: Giving Tuesday 2014

Marketing Monday: Giving Tuesday 2014

Not matter how you feel about giving money, donating, tithing, or volunteering, I think we can all agree that it’s fun that online has their own version of Cyber Monday in the way of Giving Tuesday. Sure it’s a poke at the consumerism of the season and...
The First Month of Lift

The First Month of Lift

A day or so after starting this project, I read a blog post on why our resolutions often fail. Turns out, it’s often a failure to change those nit-picky little things that we do- those small changes in our habits. In other words, we should start small, and...
Why You Only Need 300 Fans

Why You Only Need 300 Fans

I’ve been working with small businesses for over six years now, from the ‘ we haven’t even opened yet’ stage to running for multiple generations. And I’ve noticed a bit of a pattern. Once we reach about the 300 fan mark on some social media platform (usually...