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Marketing Monday: Run, Eat, Repeat

A couple years ago, I started following some lady runner-bloggers just for fun. One of these blogs is "Run, Eat, Repeat." Admittedly hooked by the title (it's my life story in three words!), this blog has become one of my favorite reading materials. It's not your...

Gift Cards: In Theory, Easy. In Practice…

Gift Cards: In Theory, Easy. In Practice…

I have a funny story to tell you. This May, my brother was having a tough time after his childhood pet passed away. He lives in Boston, and I wanted to send some sort of condolence his way. The new Mad Max had just started playing in theaters, so I found a movie...

Tech Thursday: Masterminds, Forums, and One-Man Wolfpacks

Tech Thursday: Masterminds, Forums, and One-Man Wolfpacks

Where do you go to find support online? We'll look at a few online communities and how they're structured to support those who use them (this video expands on Kassie's blog post from a couple weeks ago on the topic). If you have any ideas for future Tech Thursdays,...

Tech Thursday: Online Ordering

Tech Thursday: Online Ordering

This week, we're looking at some different things (whether goods or services) that you can order online! Local Restaurants: can place orders with substitutions and pay online, for delivery or pickup. Online-Only Sale Offers (that expire in mere minutes!) People to...

Masterminds, Forums, and One-Man Wolfpacks

When in doubt, many people turn to Google for answers (most recently because we couldn't remember the name of the town in The Iron Giant). But what about bigger questions or ongoing issues? These require a discussion that can't be encapsulated in a Wikipedia/IMDB...

Marketing Monday: Flavor God

I am in my usual 'fall as new year' kick and have been following the Whole30 for about 4 days. Last night, in an attempt to crisp up green beans so they would function even a little bit like the crunchy snack I actually wanted, I realized to get through the next...

What SEO Means in 2015

I get asked, at least once a week if we 'do' SEO. This is my experience with SEO: Typically, it's used as a d-bag intimidation tactic to get people to simultaneously 1) feel stupid and 2) give them money. To me, SEO is ongoing work that happens when you're doing...

Tech Thursday: Is it Advertising or Marketing?

Tech Thursday: Is it Advertising or Marketing?

Apparently this is a slippery slope. Nicole and Kassie tackle the question by discussing several scenarios: Scenario 1: You take out Facebook Ads for your business. Scenario 2: You put your event on your blog, in community calendars, send out a press release, and make...

The Internet of Good

"Life is full of ups and downs, you know that. But please take a deep breath, I can't understand what you're saying right now"- my mom. And she's right, I do know that, and so do you (the ups and downs, anyway)- it's something we've all been told at some point or...

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