Occasionally, we have clients and non-clients ask if Breaking Even can help them with certain services that, as a company, we've decided not to get into (like logos, print design, and video production). "But we know some people who do exactly _____." "Is there anyone...
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Donation Forms: A PSA (Part 1 of Many)
This series was inspired by Quarter Life Poetry and my fascination with Microsoft Paint. There are all kinds of excuses why people aren't making online donations and, as the appeals letters, commercials, and annual asks roll in during the most generous time of the...
Tech Thursday: Terrible or Not Terrible (Social Media Edition)
Kassie and Nicole weigh in on what they think is and isn't terrible. Part game show, part nerd show. (And please don't steal our Halloween costume idea)
Tech Thursday: Terrible or Not Terrible (Website Edition)
We turn our opinions about website behavior into a game show like extravaganza. There's singing, laughing, knowledge-dropping, but we couldn't get a creepy game-show host...
Marketing Monday: Fair Weekend
Fun fact about me: I love going to fairs, almost as much as I love fall in Maine. Although I couldn't convince anyone to go to the Blue Hill Fair with me earlier this month, last weekend's events more than made up for it. Due to general spontaneity, inability to plan...
Website Launch: Maine Mathematics and Science Alliance
Sometimes, when I hand websites over to large companies and organizations to maintain, I wince. I wince because, despite training, documentation, and the ability to make a 'copy' of a page when creating a new page, websites typically get passed from person to person...
Tech Thursday: Read it…Later
You know when you see a cool article go by online and you just can't read it now? We talk about some of the ways you can save those links for later that aren't tied to a particular computer/internet device. Do you have any link-saving techniques that we didn't talk...
Customizing Templates: Why We Do It
I hate it when I hear people talk bad about me. Thankfully it doesn't happen often. In part, I'm sure, is because my friends know my 'don't tell me if it's bad' policy. In reality, I'm a pretty sensitive person. But occasionally something does get back to me. "She...
Tech Thursday: Is Email Getting Sexier?
We've already told you that email marketing is cool- sexy, even. What if we told you that it's about to get sexier? In this episode, we're taking a look at this article from Fast Company and some interesting ways people are using email marketing! Have you seen...