Blog

Spam Facebook Accounts and You

After the birth of the Saint Kardashian-West, someone created an Instagram account using the name. The article is clearly not managed by the infant- no one seems to know who is behind the account yet- but the account already has 104k followers in spite of this. The...

BEC Year In Review 2015

For our year in review, a bit of fun and wisdom from each of us. John Swinconeck Something I Think Everyone Should See I'm sharing with you this photo I took of boxes of Gronk Flakes Cereal. Launched in 2012, these frosted cornflakes endorsed by the Patriot's Rob...

Do I Need To Know When Someone Opens My Email?

I've recently installed an app called Sidekick that tells me when someone has opened an email I sent. (Note: this doesn't really work with group emails accurately, which you would guess but also would think to be especially handy.) Now I am not into selling Hubspot's...

The Yule Blog

Merry Christmas from Breaking Even Communications! We hope you enjoy this "Yule Blog," maybe even more than an actual Yule log. "Yule Blog" combines holiday cheer and the internet in a festive mashup-and you won't have the sugar crash afterwards.  In 2015, I noticed a...

The Controversy Of The Gift Certificate

The Controversy Of The Gift Certificate

Recently, the local newspaper profiled my gift choices. Since my New Year's resolution is going to be get rid of one item per day again, the last thing I want to do is give people more crap, or have them give me more crap. I had this plan to take the reporter around...

So long, and thanks for all the ‘tunes

So long, and thanks for all the ‘tunes

Dear Apple, We had a good thing going --- and I sincerely thought that you felt for me with the same undying love that I felt for you. It's taken me a couple of years since we stopped seeing each other exclusively for me to cut through the haze of denial. But now I...

We Can Get Someone To Maintain Our Site For Free.. Or Can You?

We Can Get Someone To Maintain Our Site For Free.. Or Can You?

I was once on a committee that was discussing goals. We were bouncing ideas around, as many groups do. There was talk about having to hire someone to do project management to coordinate the lots of moving parts. Totally understandable. There was talk of hiring a logo...

New Website Launch: Roy, Beardsley, Williams, & Granger LLC

Roy, Beardsley, Williams, and Granger LLC is a local law firm with big personality. (Don't take my word for it, check out their Facebook page!) RBWG was looking for a contemporary and professional style that stood apart from the "stodgy lawyer" stereotype, that they...

Consultant Not Equal To Commission

Consultant Not Equal To Commission

I had a client pass me on someone's business card recently. The person works for a local radio station and I am 99% sure makes his money based on the ads he sells. Title on the business card? 'Marketing Consultant' Um, no. To me if someone gives advice to buy a...

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