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Live Video: Some Considerations

Live Video: Some Considerations

You've been reading our posts about live video and thinking, "Hey, I want to do this!" First of all, go you. Second of all, besides downloading a live video app (like Periscope) and thinking about what you want to talk about, what else should you know? Here are a few...

Service Businesses and Live Video

Service Businesses and Live Video

Want to learn more about live video? Our upcoming newsletter will talk all about it. Click here to subscribe! Now you may look at Periscope and think you have a pretty good idea who the early adopters are. I mean it's not shocking to think "Who would like live video?"...

Live Videos and Products

Live Videos and Products

This post is a continuation of our live video series. Check out last week's post on non-profits and live video.  When it comes to live videos and branded content, video streaming for businesses that sell products seem like a no-brainer. There are many different ways...

The Weirdest Places We’ve Worked From

The Weirdest Places We’ve Worked From

One of the cool aspects of our work is that it can be done remotely (I've talked about this a bit before). While 90% of the time you can find Nicole or I in the office, occasionally we are working from...elsewhere. And with John and Alilia on board, we have an...

Non-Profits And Live Video

Non-Profits And Live Video

This month's upcoming email newsletter is going to be all about live video. Click here to subscribe if you want to learn more! As non-profits increasingly use video to tell their story (or have individuals try to tell another story as in the Planned Parenthood...

Marketing Leaps With Leap Day

Marketing Leaps With Leap Day

The internet may be freaking out about the Oscars last night (yay Leo!), but it's also freaking out about the fact that today is Leap Day. For instance, Google changed it's homepage to this rather adorable animation of leaping bunnies: Why does February 29th cause...

Google+ Communities

Google+ Communities

In an effort to make Google+ a more "social" network, Communities were formed in 2013. Communities are similar to Facebook or LinkedIn Groups: they are organized by topics or general interests. From a marketing perspective, Google+ Communities are an underutilized...

A Simple Guide to Customer Loyalty Programs

A Simple Guide to Customer Loyalty Programs

As businesses, one of our goals is to increase our number of customers, right? As this number grows, retention also becomes a point of concern. How do you strike the balance between gaining new customers and encouraging repeat customers? One common method is a loyalty...

Where To Find Hashtags

Where To Find Hashtags

Something about seeing the pound sign in front of a word can make the smartest of us feel a little stupid. Is this something I should know? Is this another language? Hashtags help us organize information. Nothing more and nothing less. Let's say you posted a picture...

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