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Take Note: Tips on Having (and Keeping) Your Ideas

Take Note: Tips on Having (and Keeping) Your Ideas

Do you know someone who always has an idea for something? When you talk to them, it seems like their mind is going a mile a minute, while you have maybe half an idea a day, wondering how this person can be "on" all the time. I'm generally cyclic, going through...

Marketing Monday: Seal Cove Auto Museum

Marketing Monday: Seal Cove Auto Museum

You might assume that an auto museum with over 50 collections (rotating and permanent) tucked away in Seal Cove would easily slip into stagnancy when it comes to marketing and self-promotion. Seal Cove Auto Museum proves this assumption wrong- in fact, they go above...

How Accessibility Has Changed Marketing

How Accessibility Has Changed Marketing

I was recently chatting with a friend about required reading for English Majors, namely Dickens. "I don't think Dickens was that great," he said. "Well...he's not fun to read" I conceded (this from the girl who read A Tale of Two Cities for fun in 8th grade). "What if...

BEC Story #7: Closing Time

One of the most stressful things you've have to do as a business owner is close your business. Whether it's for a good reason (Ex: Getting married and moving to Tahiti) or a bad reason (Ex: bankruptcy), every business ends in some way. My mom very recently sold her...

How Not to Design a Flyer (Guest Post)

How Not to Design a Flyer (Guest Post)

This is a guest post from Jill Lee of Jillybean Designs. She not only designed our awesome greeting card gifts to clients, she also designs lots of other things.  Due to their short life span, flyers can seem like such a fleeting part of our lives, and it’s easy to...

BEC Story #6: Send In The Cards

BEC Story #6: Send In The Cards

When being in business for awhile, like being in any relationship, it can be easy to get into a rut. You find what works and do more of that. You get into a routine and go along your way, nose to the ground. Problem: We have had literally hundreds of clients from...

Marketing an Event with a Flyer: Some Thoughts

Marketing an Event with a Flyer: Some Thoughts

A picture is worth a thousand words, and a flyer tends to grab more attention (online and offline) than a block of text. That's why visuals are now an almost vital step when marketing an online event. Whether you create a flyer yourself or have another person/business...

BEC Story #5: Flyer Workshop

BEC Story #5: Flyer Workshop

When people want to work with you, sometimes they'll try to get you to do things outside your pay grade. I take it as a compliment but am quick to deflect. I've been asked to design rack cards, be an event planner, co-create an app, start a real estate related...

BEC Story #4: Dealing With Trash Talk

BEC Story #4: Dealing With Trash Talk

There are all these sayings out there that boil down to "When you seem like a threat, people aren't going to like you." Don't believe me? Type 'haters gonna hate' into Pinterest and watch how many different ways this has been reworked: What I've always found kind of...

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