Worried that you aren't getting the local media attention your organization deserves? Sending press releases to your local TV, radio station or paper, only to hear the sound of crickets in return? The problem may not be that your announcement isn't newsworthy. The...
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Remixing Press Releases For Online Marketing
So you've written a press release. You have followed all the helpful tips we've written about them, you have distributed it, and you are done. Congratulations. Now what? Well...there's the internet. We often say here at Breaking Even, 'Make once, use multiple times'...
To GIF or Not to GIF?
via GIPHY A lot of social media platforms are now allowing you to share GIFs. GIFs are like the moving pictures in Harry Potter, they aren't still but aren't necessarily a full video either. In our internet travels, we've seen the good and bad side of GIF usage....
Pokemon Go from a Marketer’s Perspective
Lately it seems like a lot of things from my childhood are coming back into the world, but repurposed for modern times, but with a bit of a twist. On July 4th, I was part of a conversation that relived the whole Pokemon obsession that most of the group had experienced...
Your Business and Spotify: Using Music To Market
I'll be the first to say I thought I was too old and uncool to use Spotify. Also, seeing my friends who have their accounts connected to the service, having people know what I was listening to sort of freaked me out. Then, Spotify offered a $.99/month for three month...
A/B Testing And Your Email Newsletter
The A/B testing theme continues! So far, we've talked about A/B testing in a very general way. Then, we specifically discussed A/B testing related to websites where I listed at least twenty specific (i.e. annoyingly small) things you could test. Then, we talked about...
Are Your Emails Going into Spam a Lot?
...I can't help myself when it comes to a Monty Python reference. Over the past month, there's been some interesting stuff going by about email deliverability. We've even noticed perfectly harmless emails have been going into our Spam folders: "Deliverability" means...
A/B Testing And Your Social Media
So when we traditionally think of A/B testing, we usually think of testing a variable while leaving the time period and audience the same. We test the homepage headline during a two week period in August, where half our website visitors see THIS HEADLINE and the...
A/B Testing And Your Website
Every month here at Breaking Even, we try to have a loose theme. This theme determines a series of blog posts, our monthly email newsletter subject, and gives us an opportunity to dive into a concept we think people should care about. How many of you have said one of...