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Fun with Keywords

Fun with Keywords

If you've ever done a Google or any type of online search before, you may have encountered something similar to the above post. How does Google generate these suggestions? According to Search Engine Land, there are a few components. These include overall searches...

Promoting Your Webinar

Promoting Your Webinar

So you've thought about the technology and content of your webinar... Now it's time to get the people in the 'door'...so to speak. Like most events, most of the work is done before the event even happens. Whether you have 5 or 5000 people attend, you do the same base...

Hosting A Webinar: The What

Hosting A Webinar: The What

So we've talked about the mechanics of hosting a webinar but there is an even bigger question: What will your webinar be about? Webinars I have seen go by: Let's Talk Crowdfunding (Mark Pitman) Speaking With Power (Ziglar) How Doctors Chose Parkinsons Medications...

Hosting a Webinar: The Where

Hosting a Webinar: The Where

It may sound a bit crazy, but I kind of miss the "Back to School" excitement from when I was a kid, perhaps because I have a strange fascination with school supplies (to this day, brand new notebooks and bright sticky notes excite me). Learning new things has always...

Facebook Live: What We’ve Learned So Far

Facebook Live: What We’ve Learned So Far

I've been on the whole video marketing bandwagon for at least six years. Even in its infancy, I had an introductory (terrible) video on the Breaking Even site so people could get to know me. Circa 2010 ya'll: (Wow, that was painful... but how awesome was my lime green...

Building a Press List

Building a Press List

So, we've covered the dos and don'ts of press releases in our two previous posts. Now that you know how to write a press release, you've got to know who to send it to. You could scramble for a bunch of local media contacts in the days before your event or product...

Prisma & Co: The Business Application

Prisma & Co: The Business Application

Last week, I shared some of the new and exciting apps that have emerged recently. In the conclusion of that post, I recommended trying out one or all of them just for fun. While the fun factor still stands, this week we're going to explore some ways that one of...

Sorcery…or a New App?

Sorcery…or a New App?

Does it seem like there's a new app popping up whenever you turn around? Well, you aren't alone. I'm the first to admit that when it comes to learning a new thing, unless I have to, I resist. This means I'm usually pretty late to the game when it comes to things like...

Press Release Makeover

Press Release Makeover

I've written the following press release about a fake rock band specifically as an example of what not to do. The names and events are fake but the errors in writing are all too common. Read it, if you dare, and then see how easy it is to give it some spit and polish...

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