As we move about our day, we might see a blog post we want to revisit, or a video that looks interesting but can't watch right this second. Maybe we have a cool idea for something but need to table it for later when you can give it more thought. It's really annoying...
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Systems 101: Why You Need Them (And How You’re Already Using Them Anyway)
When I think systems, I think people wearing suits, being filmed in high power meetings in conference rooms, smiling their capped teeth at the camera. Truth is, we are all already using systems whether we want to or not. A system is a process for doing something. You...
100 Better Decisions: An Approach Toward A Big Goal
What if you made 100 better decisions? How could things be different? This is what I asked myself at the beginning of this month. (By the way, if Oprah is reading this, I 100% made this up so please give me the credit if this becomes one of your favorite things.) A...
Post-Election: A Loser’s Guide to the Internet
Some things are just too darn hard to bear. You know what I’m talking about --- wars, natural disasters, hangnails. In my case, the recent outcome of the presidential election has sent me into a spiral of depression that will likely take me four-to-eight years from...
Marketing Monday: Social Media And Economic Development In Small Communities
My friend Ryan Pelletier became the town manager of Madawaska within the last couple years. One thing I've noticed since he took this position is how he uses Facebook in particular as a way of reaching the masses. He also has a really straightforward approach (sound...
Ethics in Marketing
Working for a small business that attracts some amazing clients, I've never run into a situation where I'm asked to carry out a task or promote something that I'm morally opposed to (and, I have the freedom to politely turn down such a project). It's a freedom I often...
The Importance of a Shortened URL: The Sasquatch Defense
Before we get into this blog post about the use of customizable URL shorteners, let's clear the air about one other thing: Big Foot is real. Without a doubt. I know, because I've seen him in various documentaries, most notably, 1987's gripping "Harry and the...
Marketing Monday: The Counseling Collaborative
Just off Route 3 in Bar Harbor, you'll find a self-described "eclectic group of Art and Mental Health Therapists" known as The Counseling Collaborative. Topics in mental health can be tricky to navigate, but as the word "collaborative" suggests, perhaps we can gain...
A Crash Course on Google’s Link Shortening and Tracking Services
There are a few jobs in the world where a keen sense of tracking is necessary. These include bounty hunters, meteorologists, storm chasers, wildlife biologists, Sasquatch enthusiasts, and marketers. Unfortunately, unless you're a marketer, this post isn't going to...