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The Mighty Macro

The Mighty Macro

OK, so here's a secret. I'm a trekkie. Have been ever since my family borrowed Star Trek III on VHS from the library, circa 1985. If you looked at my Christmas tree last month, you would see it festooned with ornaments resembling Star Trek starships (nothing says...

Where Have All the Millennials Gone? The Year In Social Media

Where Have All the Millennials Gone? The Year In Social Media

Snapchat took them, every one. If CNet is to be believed, we are going to be living with Snapchat for a long, long time. The image messaging app and social media platform continued to dominate one very important market in 2016. Snapchat, which filed for its IPO in...

Marketing Monday: Picky Bars

Marketing Monday: Picky Bars

After looking into the Whole 30 a couple years ago, I started paying more attention to labels. They say that ignorance is bliss, and that's definitely true for me once I started tuning in. For me, the absolute worst thing was reading the labels on granola/granola...

Online Systems: People and Relationships

Online Systems: People and Relationships

Ah people. Chances are, you know a lot of them. Apparently 15ish years in the workforce and 35ish years in the world has translated into roughly 6,000 email addresses in my 'Contacts'. A pile of email addresses does not a system make. What to do with those email...

Online Systems: Tasks

Online Systems: Tasks

You've probably read something, somewhere, about cutting down on the time it takes you to do one thing or another. Maybe it's building a Rube Goldberg Machine or Sam Carpenter's approach to a systems mindset (or, my own translation, 'Everything and its mother has a...

Marketing Monday: Top 5 Favorite Holiday Commercials

Marketing Monday: Top 5 Favorite Holiday Commercials

My working title for this post was "Marketing Monday: Selling the Holiday," but realized that sounded cynical and Krampus-y, which is not what this post is about. I love the holidays, and I especially love TV during the holidays (it might be more of a winter thing,...

Social Media Addict’s Gift Guide (Inaugural Edition)

Social Media Addict’s Gift Guide (Inaugural Edition)

**This post contains affiliate links** No doubt, there's a special person in your life who spends most of their time with their face 3 inches from their phone, wiling away the day on Snapchat and Instagram, or on Hoolie's vast array of apps. This holiday, what do you...

Online Systems: Outgoing Messages

Online Systems: Outgoing Messages

You may ask yourself why we separated the incoming messages systems with the outgoing message systems. (Missed the last blog post about systems for dealing with incoming messages? Click here.) For me, incoming messages are mainly reactive to while outgoing messages...

Online Systems: Incoming Messages

Online Systems: Incoming Messages

If I was going to pick an area I felt least equipped to write about, it would be dealing with messages. I go through stages where I am super on top of things. Sometimes, I'll completely miss a message only to get a polite 'Um, did you get my text?' three weeks later....

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