Once Upon a Brand

Once Upon a Brand

One of my favorite parts of Mad Men was when they have their brainstorming sessions for a client. A group of people sit around trying to come up with an idea for a print ad, commercial, or tagline. Without being necessarily overt about it, they go through the...

Marketing Monday: Acadia National Park

One of the best parts about living and working where we do is having Acadia National Park right in our backyard. Actually, it really is our backyard. There’s hiking for all skill levels, swimming opportunities, it’s dog friendly, and-this might be a bit...
Myth Making

Myth Making

Things are not always as they seem online (we talked about this a couple years ago around April Fool’s Day). Of course, we now have access to sites like Snopes that sort through the various stories circulating online (like whether or not Stepbrothers 2 is really...
When To Use A Google Doc As A Webpage

When To Use A Google Doc As A Webpage

I saw something very interesting happen a few weeks ago. A woman who runs an online business academy created a document of case studies, which she sent to her email list about 48 hours before registration closed. Normally, Marie Forleo is really on brand and all her...
Picking A WordPress Theme

Picking A WordPress Theme

One of the things we do is training, and some of that training is related to WordPress, a popular web design software. It happens that every time we train people, at least one in the group is going to ask me to help pick out a WordPress theme. Now it’s not that...
Live Video: Some Considerations

Live Video: Some Considerations

You’ve been reading our posts about live video and thinking, “Hey, I want to do this!” First of all, go you. Second of all, besides downloading a live video app (like Periscope) and thinking about what you want to talk about, what else should you...