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You Have To Build Rapport Before You Sell Someone Something

You Have To Build Rapport Before You Sell Someone Something

I have two friends, we’ll call them Ben and Sven. Ben sells insurance. I got a heart felt “I’ll give you money if you send me paying clients” email. And while I appreciate a good affiliate program, honestly, I’d be happy to send Ben business anyway. Ben has a product...

Marketing Super Niche Services With Carla Tanguay

Marketing Super Niche Services With Carla Tanguay

What if your customers were both individuals and companies? What if your service was something not a lot of people understood, let alone realized they needed? What if you were one of seven people in your whole state who did what you did-so basically any and all local...

Marketing Monday: Pregnant Chicken

Marketing Monday: Pregnant Chicken

There's nothing quite as unifying as humor when it comes to shared experience. Last year, when I was pregnant and dutifully reading pretty much everything I could to prepare for the new baby (little did I know, all that reading doesn't necessarily prepare you for...

How Short Videos Tell You More

Most people hesitate to do video because they are worried about having to create 1) long narratives with 2) high production value. That said, we've noticed a cool phenomoenon: very short videos in places you aren't expecting them. I first noticed this while online...

Why the Time to Innovate is Always Now

Why the Time to Innovate is Always Now

Let's pretend you are standing in the middle of the train tracks... and you see a very slow moving train that is going to hit you... in ten years. What do you do? From what I can tell in some companies, the answer is to sit and complain about how no one stops trains...

How One of Our Old Blog Posts Still Gets a Ton of Views

How One of Our Old Blog Posts Still Gets a Ton of Views

One of our most popular blog posts of all time is "Pros and Cons of Snapchat for Business." This was written back in 2014, when Snapchat was still fairly new for social media, and businesses were just beginning to figure out how to get in on the action. Of course, now...

Be Kind Online: The New Year Edition

Be Kind Online: The New Year Edition

It's a new year, and you may be making resolutions to improve your self/life in 2018. If you're struggling with an idea, I can help you out- and the good news is, it's actually really easy to do! Here it is: Be a little nicer online. It may sound totally simple, but...

We Bought 500 Facebook Likes And Nothing Bad Happened

We Bought 500 Facebook Likes And Nothing Bad Happened

Some people are obsessed with the amount of Facebook likes (or Instagram followers or insert social media thing here). I've personally always thought it didn't really matter how many of anything we had so long as these people contributed to the overall community we...

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