A/B Testing And Your Website

Every month here at Breaking Even, we try to have a loose theme. This theme determines a series of blog...

Don’t Be A Multi Level Marketing Nightmare

I’ve been wanting to write this post for months. And just when I would decide to do it, I get...

Setting Technology Boundaries

“Are those all your notifications?!” A friend looked at my phone, horrified. Yup. As a business owner (or heck, just...

Get It While It’s Hot (Ideas for Marketing in the Summer)

For our area, summer is an important time for the local economy. From Memorial Day Weekend to mid-October, the area...

11 Instagram Accounts to Check Out

It’s safe to say that Instagram is my (Kassie’s) favorite social network. It could be that I’m a visual person,...

Marketing Monday: MDI Ice Cream

It’s that time of year again- ice cream season! We’re lucky enough to be right down the road from one...