A/B Testing And Your Social Media

A/B Testing And Your Social Media

So when we traditionally think of A/B testing, we usually think of testing a variable while leaving the time period and audience the same. We test the homepage headline during a two week period in August, where half our website visitors see THIS HEADLINE and the...
A/B Testing And Your Website

A/B Testing And Your Website

Every month here at Breaking Even, we try to have a loose theme. This theme determines a series of blog posts, our monthly email newsletter subject, and gives us an opportunity to dive into a concept we think people should care about. How many of you have said one of...
Setting Technology Boundaries

Setting Technology Boundaries

“Are those all your notifications?!” A friend looked at my phone, horrified. Yup. As a business owner (or heck, just someone who lives in the world), it can be challenging to figure out tech manners and a tech personal code of conduct. I recently decided...
11 Instagram Accounts to Check Out

11 Instagram Accounts to Check Out

It’s safe to say that Instagram is my (Kassie’s) favorite social network. It could be that I’m a visual person, or that the platform feels less cluttered than Facebook and less stressful than Twitter to me. This post is, quite simply, a “just...