To GIF or Not to GIF?

via GIPHY A lot of social media platforms are now allowing you to share GIFs. GIFs are like the moving...

Pokemon Go from a Marketer’s Perspective

Lately it seems like a lot of things from my childhood are coming back into the world, but repurposed for modern...

Your Business and Spotify: Using Music To Market

I’ll be the first to say I thought I was too old and uncool to use Spotify. Also, seeing my...

A/B Testing And Your Social Media

So when we traditionally think of A/B testing, we usually think of testing a variable while leaving the time period...