The most expensive video we’ve made! We’ll be running an experiment: $25 spend to Facebook ads, $25 to Instagram ads, $25 to Pinterest ads, and $25 to Youtube ads targeting as close to the same audiences as possible during the same time period. We’ll do this for a) an ecommerce/online business and b) a local business. (This video will be ecommerce site, part two will be a local business!) Are there a lot of factors involved? Yes. Are they 100% comparable? No. Will spending $200 and having some data make for an interesting two part video series? Probably. Could we have spent the money on something dumber? Absolutely. Join us.
Blog
Using Pinterest To Drive Website Traffic
Is Pinterest still a thing? It certainly is! And we’ve used it not only for cheap ads and to find fun memes but also to drive traffic to websites. We’ll go over some Pinterest tools you can use (for free) to drive traffic to your website.
Event Management Software: How To Choose
Whether you starting doing events for your business during the pandemic or events have become a part of your revenue more generally, you have no doubt considered software to have you manage it all. Here's a video about what you need to know to pick the best software...
Purple Dot Theory
A little tip for anyone who has to present something to a client #shorts
I Did GaryVee’s Dollar Eighty For One Week: Here’s How It Went
GaryVee’s Dollar Eighty program, where you are supposed to put your 2 cents on 90 social media posts a day, is a way to get maximum engagement on Instagram. We did the ‘light’ (re free) version of this for one week, here’s what we liked and learned.
Setting Your Hourly Rate
A friend who is wanting to start her own consultancy reached out and asked me about setting an hourly rate. Here’s some factors that could go into calculating yours.
Your Complete-ish Guide To Google My Business
Do you have a business? Then you should make a Google My Business page. Sure you’re going to get robocalls screaming at you that your listing is out of date (I get them almost daily) but the benefits outweigh the shenanigans. We’ll talk about how to set up your business page for free, whether you have a physical location or not.
Paths To A Logo (Reupload)
Here’s a few different pathways you can take with your business logo, and the pros and cons of them.
So the sound of the last version stunk so I rerecorded fixing the mic issue… and now my video appears to stink but the sounds is clearer so we’re going with this. Some weeks are easier to record than others apparently…
Short Form Video Templates (Part Two)
So short form video content is about to be prioritized on Instagram over still images, so what’s a small business supposed to do to make under 60 second videos? We have five ideas for you (and check out last week’s broadcast for five more wherever you are seeing this).