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Monetizing Your Content 101

Monetizing Your Content 101

Whenever I watch people who seem to make a full time living, say, snarking about 90 Day Fiancé, I can't help but wonder.... What did I do wrong in my life to not be doing this? And more importantly... how do these people make a full time living doing this? In short,...

Marketing Tools For Every Budget

Marketing Tools For Every Budget

If you're both the business owning and New Year's resolution type, you've likely thought of your marketing goals and budget. But unless you over research everything as much as I like to, you might be asking yourself, "OK so if I'm committing to spending money on...

Nicole’s Hot Takes and 2022 Online Marketing Predictions

Nicole’s Hot Takes and 2022 Online Marketing Predictions

As the year ends, it's normal to take stock on what has happened and use it to think ahead. This broadcast is my (Nicole's) opinions; trends I've been watching, where I think things are headed, and why. Watch now and see what comes true in 2022! Note: I am hosting a...

Three Kinds of Ads and Examples

Three Kinds of Ads and Examples

One of our clients is an older man who's not really on social media. But this 70 year old man has at least one doctorate and runs a multimillion dollar company. And he asked me a question as we were having lunch a couple weeks ago. "If I want to spend a significant...

Intro to Chatbots

Intro to Chatbots

If it's the same whether you type it or a robot types it, does it really matter? This is a very *general* introduction to marketing chatbots, how to program them, and what some use cases are for small businesses. If you want a deeper dive next broadcast, leave a...

Mark It Up, Buttercup (A Brief Intro To Schema and Open Graph)

Mark It Up, Buttercup (A Brief Intro To Schema and Open Graph)

If you've ever wondered how Google can search movies that came out in 2000 (without, say, pulling up movies with 2000 in the title) or otherwise wondered how code seems to know where to look for certain information on your website, this video is for you! Old school...

Finding Blogs to Read (2021 Edition)

Finding Blogs to Read (2021 Edition)

7ish years ago, I recorded this video. It has gotten... a lot of views but the info is kind of old, so I thought I'd record a newer better version. Here are five places (If you know the topics you want to read about) Pinterest.com (search by topic and look for those...

Three Tech Ways To Do A Gift Guide

Three Tech Ways To Do A Gift Guide

One of our most popular broadcasts ever was last year's broadcast about three ways to format a gift guide online. This year, I wanted to think of other cool ways to encourage a gift guide-like experience online. We've taken our inspiration from some random places but...

Monetizing Your Audience: Small Business Edition

Monetizing Your Audience: Small Business Edition

So last week, we talked about how influencer Dave Hollis has changed monetization strategies. But the reality is most of us don't want to be influencer/guru/aspirational lifestyle bloggers. We kind of like running our business and as part of it, we have to create...

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