Marketing Monday: Mountain Dew

Marketing Monday: Mountain Dew

Every Monday, the BE Blog posts about some fun marketing idea, online and off. If you have an idea, let me know. You might be featured!

I'm always impressed when a large company can get a lot of people to vote on something. Voter turnout at elections is so small yet Cottonelle can get thousands of people to vote in the 'over versus under' toilet paper debate. Really?!

In any case, over the weekend after spending a lot of hours in a car with Chef Dan, I found out that Mountain Dew is having a vote about a new flavor. Dan's chosen flavor didn't win a few years ago and this year, he was going to try them all so he could make an informed decision. His boss is doing the same.

The convenience stores we stopped at were selling Mountain Dew 2 bottles for $2. Lowering the price is certainly a good idea to get people to try new things.

Marketing Monday: Bar Harbor Bed And Breakfast Association

Marketing Monday: Bar Harbor Bed And Breakfast Association

The whole power of the internet is the idea of collaboration. At first, I was worried that people doing similar work to me would be competition but the more I spend time online, the more time I realized these people were my colleagues. We trade information and ideas, refer each other for work, and are otherwise friendly.

I had a meeting today with Phyllis, the Director for the Ellsworth Area Chamber of Commerce and she told me about theBar Harbor Bed and Breakfast Association. Here's what's neat about this group:

They chose a shorter domain name: sleepbarharbor.com.

BarHarborBedAndBreakfastAssociation.com would have been way too long to remember, not to mention print on business cards. Sleepbarharbor.com is much more descriptive and equally memorable.

They refer each other via their website, and word of mouth.

On the top of their website, there are two clearly marked places to check availability. This one location allows an internet user to check all 26 locations at the same time. You can also narrow your search for rooms that include certain amenities, like a television in the room or a water view.

If you call one of the inns and they are full, I am also sure that the person working at the front desk would help the person over the phone book a room at another inn using this website.

Too Cute Tuesday: Laundry Detergent

Too Cute Tuesday: Laundry Detergent

Every Tuesday, it's a cheap craft, fun cocktail, and good friends. To learn more, check out Facebook or see all the Too Cute Tuesday posts at www.toocutetuesday.com.

This week at Too Cute Tuesday, a lot of our usual suspects were off on school vacation so it was just Sue and I tonight, holding down the crafting fort.

A while back, my Fort Kent friend/fellow blogger Kellie sent me a link to some cheap and easy homemade laundry detergent she made. When I realized how many jugs of plastic (not to mention dollars) this would save over time, I realized it was a perfect craft for Earth month. This April, we're doing all Earth-friendly crafts this month.

I halved Kellie's recipe since it was just Sue and I taking home the booty...but one penny per load of laundry?! That's amazing, and so easy!

Materials
1/6 bar of Felds-Napta
1/4 cup Borax
1/4 cup Arm and Hammer Washing Soda

Cocktail of the Night: Dirty Underwear
1 oz vodka, 1 oz peach schnapps, several drops grenadine. To make a cocktail, fill with lemonade.

1. Head to the grocery store cleaning aisle to find needed crafting supplies. Just as you're about to give up, notice the Borax and washing soda on the top shelf at the end of the aisle, and the Felds- Napta bars behind a display. Clearly, these aren't the grocery store's money making items!

This Week In Business: Lack Of Sleep Edition

This Week In Business: Lack Of Sleep Edition

It's been an interesting week here at Breaking Even Communications and in my life in general.

I've had a hard time sleeping, which is uncharacteristic of me. Most of what's on my mind was thoughts of my grandfather. It was confirmed yesterday that he has liver cancer. He is one of my favorite people in the world, and one of my role models as far as being a good person.

I used to think that there would be times in my life that would be easier and times that would be harder. The older I get though, the more I realize that most times in life will be sort of mixed, and there is importance and even satisfaction in just moving forward. So onward for Pepere, and myself...

Here's what's been going on businesswise this week:

Matt and my workshop went really well...and we're already planning another.

Besides running out of time and not having a good system to answer people's questions, things went smoothly last Saturday. We have been asked about follow-up workshops, not only by people who came but by people who heard about it.

We decided to use our common website to post information about upcoming workshops and how-tos about the topics we didn't get to. If you want to check it out: http://www.downeastlearning.com. We're planning one in May about making websites search engine friendly. Stay tuned!

I gave a talk about blogging at my local library.

Last night, I gave a talk with a fellow local blogger at the Jessup Memorial Library. Four people showed up, which was a lower turnout than I was hoping.

Too Cute Tuesday: Can Camping Stove

Too Cute Tuesday: Can Camping Stove

Too Cute Tuesday is a weekly event involving a craft, a cocktail, and friends. To join the fun, visit our Facebook page or see all the TCT posts in one location here.

I was at a party a couple months ago when my friend Joe told me he could make a camping stove out of two cans and a utility knife. I of course made him do it on the spot. What a perfect craft for Too Cute Tuesday and a great way to recycle a couple of cans! (Remember, we are trying to make all our crafts earth friendly since Earth Day is this month.)

Since I apparently don't drink anything out of cans, I had to buy some beverage, in my case generic store brand diet coke, so I could craft. Rum, cola, knives, and fire? We have a fun and potentially dangerous night on our hands.

Materials
2 cans
Utility knife
Scissors
Nail or thumbtack and hammer
Liquid fuel and lighter

Safety stuff: Fire extinguisher, Place to burn safely, trained firefighter (optional)

Cocktail of the Night: Rum and Coke (might as well use the Coke, right?)

Sue and I tried to follow the instructions and make 32 holes around the outside of our can. We gave up after about half that because pushing the thumbtack through the can was actually kind of hard on our hands!

For those of you wanting really exact directions, Instructables has a very specific tutorial. As you know, here at TCT, we like to make it simpler if we can (which means sometimes it doesn't work... but then sometimes, it does!)

1. Pour cocktail right away, since you need two empty cans to attempt.

2. Poke holes around the bottom of one can, and a few in the middle. This is where the fuel will get poured in and where it'll burn off.

My camping stove worked well (gasp). I know, I'm as shocked as you are.

3. Cut the holey can so only the bottom and about 1 inch of the body of the can remain. Cut the bottom off the other can the same way. You're going to fit the two pieces together eventually.