Why Social Media Marketing Costs Money

Social media marketing has revolutionized the advertising industry from the business point of view because it’s three things: fun, ubiquitous, and free. But the thing is it’s not really free because even though it is free to use, social media takes time...

The Oldest Websites We’ve Seen

After running into a website designed in 1999 (a vendor for a client we have), I realize it’s been awhile since I’ve seen an Internet 1.0 site. For fun, I posed the question to the Breaking Even Facebook page. And boy, did our friends deliver! Here are...

Why You Don’t Need A Web Designer

I love these questions that come the moment you aren’t expecting them. “Isn’t designing a website easy?” a new friend asked me. “You know, with tools like Squarespace, Wix, etc, do people still need web designers?” I gave kind of a...

Helping Your Web Person Help You

Being among the masses that help people with computer (or more accurately internet) problems daily, there are a few things we the geeks would like you to know: 1) Sometimes we don’t know what you are talking about. Really. 2) Sometimes we genuinely can not...

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