by Nicole Ouellette | Jul 30, 2013 | Social Media
Social media marketing has revolutionized the advertising industry from the business point of view because it’s three things: fun, ubiquitous, and free. But the thing is it’s not really free because even though it is free to use, social media takes time...
by Nicole Ouellette | Jul 22, 2013 | Websites
After running into a website designed in 1999 (a vendor for a client we have), I realize it’s been awhile since I’ve seen an Internet 1.0 site. For fun, I posed the question to the Breaking Even Facebook page. And boy, did our friends deliver! Here are...
by Nicole Ouellette | Jul 19, 2013 | Marketing Monday
My friends have a weekly poker game. At said poker game, everyone brings a little something to share foodwise with the group. Alice brought some fancy sausage to the last poker game for grilling purposes: In back of the package was a QR code. As someone who regularly...
by Nicole Ouellette | Jul 15, 2013 | Websites
I love these questions that come the moment you aren’t expecting them. “Isn’t designing a website easy?” a new friend asked me. “You know, with tools like Squarespace, Wix, etc, do people still need web designers?” I gave kind of a...
by Nicole Ouellette | Jul 10, 2013 | Websites
Being among the masses that help people with computer (or more accurately internet) problems daily, there are a few things we the geeks would like you to know: 1) Sometimes we don’t know what you are talking about. Really. 2) Sometimes we genuinely can not...