Marketing Monday: Giving Tuesday 2014

Not matter how you feel about giving money, donating, tithing, or volunteering, I think we can all agree that it’s fun that online has their own version of Cyber Monday in the way of Giving Tuesday. Sure it’s a poke at the consumerism of the season and...

Why You Only Need 300 Fans

I’ve been working with small businesses for over six years now, from the ‘ we haven’t even opened yet’ stage to running for multiple generations. And I’ve noticed a bit of a pattern. Once we reach about the 300 fan mark on some social media platform (usually...

Marketing Monday: Project Unbreakable

Domestic violence is a cause pretty close to my heart, for a mainly selfish reason. I (at one point) thought I was too smart, too straight-forward, too butt-kicking to be in an abusive relationship. It was years ago since it happened but I still remember the yelling,...

Marketing Monday: Casper Mattress

You know what I appreciate? Someone who looks at something that works well enough, then changes the way it’s done. Like haven’t all of us did the awkward 5 minute (ok 2 minute) mattress test in a furniture store then spent several hundred dollars (or more)...

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