by Nicole Ouellette | May 6, 2016 | Marketing Monday
When people want to work with you, sometimes they’ll try to get you to do things outside your pay grade. I take it as a compliment but am quick to deflect. I’ve been asked to design rack cards, be an event planner, co-create an app, start a real estate...
by Nicole Ouellette | May 2, 2016 | Marketing Monday
There are all these sayings out there that boil down to “When you seem like a threat, people aren’t going to like you.” Don’t believe me? Type ‘haters gonna hate’ into Pinterest and watch how many different ways this has been...
by Nicole Ouellette | Apr 29, 2016 | Marketing Monday
One thing I love/hate about running a business is when problems you thought you solved reappear (or sometimes more accurately, decisions you thought you had already made and were done with). For example, once upon a time had an office… until we needed another...
by Nicole Ouellette | Apr 18, 2016 | Marketing Monday
What, Breaking Even Communications has problems?!? Of course we do. My goal is our problems over time 1) change or become different and 2) become smaller. This story is about a semi-recent problem we faced. Problem: Our client passwords were precariously stored. They...
by Nicole Ouellette | Apr 15, 2016 | Marketing Monday
This month, we’ve decided to go through and tell a series of stories related to Breaking Even Communications. The theme this month is ‘brand story’ and nothing helps you make a cohesive interesting story like telling several smaller ones and looking...