by Nicole Ouellette | Mar 13, 2018 | Marketing Monday
I was meeting with a client and the discussion was getting off course. And it’s easy for that to happen. We all have multiple passions and he kept bringing all the different things he wanted his company to do into the discussion. I looked at him and said....
by Nicole Ouellette | Feb 27, 2018 | This Week In Business
I have two friends, we’ll call them Ben and Sven. Ben sells insurance. I got a heart felt “I’ll give you money if you send me paying clients” email. And while I appreciate a good affiliate program, honestly, I’d be happy to send Ben business anyway. Ben has a product...
by Nicole Ouellette | Feb 20, 2018 | Social Media
You’ve probably heard about Facebook’s algorithm changes and other social networks similarly controlling what updates we see, from who, and when. One of the overly simplified ways of dealing with the fact less people on social media are seeing your stuff...
by Nicole Ouellette | Feb 13, 2018 | Marketing Monday
What if your customers were both individuals and companies? What if your service was something not a lot of people understood, let alone realized they needed? What if you were one of seven people in your whole state who did what you did-so basically any and all local...
by Nicole Ouellette | Jan 30, 2018 | Marketing Monday
Most people hesitate to do video because they are worried about having to create 1) long narratives with 2) high production value. That said, we’ve noticed a cool phenomoenon: very short videos in places you aren’t expecting them. I first noticed this...