by Kassandra Strout | Apr 3, 2017 | Marketing Monday
Every now and then, you meet a healthcare provider that you would follow to a new location…or perhaps on social media. Vancil Vision Care is, for me, one of those places. Not only am I a fan of their services as a patient, but as a marketer I definitely admire...
by Kassandra Strout | Mar 31, 2017 | Social Media
Social media platforms have been ‘borrowing’ each other’s features since the beginning. The latest instance involves Snapchat’s famous disappearing Stories feature being used by Instagram, and now Facebook. How Facebook Is Trying To Be More...
by Kassandra Strout | Mar 21, 2017 | Websites
It was 11 p.m. on Christmas Eve, 1997. My Dad embarked on a solo mission to the garage to assemble a basketball hoop for my brother and I. Armed with a tool kit, a set of instructions, and the kind of confidence you get from a neighborhood Christmas Eve party, he was...
by Kassandra Strout | Mar 14, 2017 | This Week In Business
Video has become a popular way to share information and instructions online. Whether it’s a YouTube tutorial, Instagram or Facebook video, Snapchat stories, an online course system like Udemy, or a video you’ve uploaded to website, there’s a lot of...
by Kassandra Strout | Mar 7, 2017 | Good For You
Did you miss part one of this fascinating series? Click here to read ‘It’s Not About The Leggings: Strong Online Stances And You (Part One)’ Last week I discussed aggressive marketing tactics as part one of strong online stances. In part two, I want...