by Kassandra Strout | Jul 11, 2017 | Social Media
One of the biggest challenges businesses have with social media is engagement: Generating likes, comments, shares, etc. After all, what’s the point of your social media presence if you’re just shouting into the abyss? Building an audience that will...
by Kassandra Strout | Jul 3, 2017 | Tech
The other day I saw this tweet and thought “Huh, I did actually forget about the whole clown thing from last year”: In that vein, I got to thinking about some of the other things that I’ve forgotten about over the past few years. We stay on...
by Kassandra Strout | Jun 30, 2017 | This Week In Business
Being independent means you are in charge of doing it all, right? Sure…if you want to go crazy and lose sleep/hair over it. The truth is, you may think of yourself as a “one man show” but this kind of attitude can a) get pretty lonely when things get...
by Kassandra Strout | Jun 23, 2017 | Social Media
We live in a world where information is at our finger tips, and it’s just as easy to share a ton of information, too. Nicole has talked about how people draw their own lines when it comes to social media, and that sort of thing is really up to us as individuals....
by Kassandra Strout | Jun 16, 2017 | This Week In Business
We’ve covered selling in a general sense and gone into detail about cross-selling, the next item on the list is upselling. With upselling, you’re selling a person a better, more expensive version of whatever they were initially planning on buying. If...