by Kassandra Strout | Aug 15, 2014 | Marketing Monday
A couple years ago, when I’d first heard of GoPro, I assumed it was something used exclusively by hardcore outdoorsy people or extreme sports enthusiasts. It may have started out that way, but after watching a 60 Minutes segment with Go-Pro CEO Nick Woodman the...
by Kassandra Strout | Aug 14, 2014 | Websites
The other day, we thought of an analogy for the website building process: it’s like running a relay race! To elaborate, there are different legs, or segments, to the website building process, and having clear points of handing off (especially when it’s a...
by Kassandra Strout | Aug 7, 2014 | This Week In Business
Flooded e-mail inboxes seem to be the norm nowadays, and its incredibly stressful. How can you possibly respond to everyone and get them all the information they need? It may seem Herculean, but it doesn’t have to be! Enter e-mail templates, or, pre-written...
by Kassandra Strout | Jul 31, 2014 | Marketing Monday
Do people ever ask to see examples of your work? Or, maybe they just wonder what you do in general. Having a case study, or example of past work, ready for them makes everyone’s lives easier (if done correctly). In this video, we explain the What, Why, and How...
by Kassandra Strout | Jul 29, 2014 | Social Media
We’ve talked a bit about hashtags before (what they do, how you can use them), but this is just the tip of the iceberg, friends. The hashtag has great and terrible powers, much like Excalibur, the One Ring, Dr. Who’s screwdriver, or Silly Putty (I...