Building a Press List

Building a Press List

So, we’ve covered the dos and don’ts of press releases in our two previous posts. Now that you know how to write a press release, you’ve got to know who to send it to. You could scramble for a bunch of local media contacts in the days before your...
Press Release Makeover

Press Release Makeover

I’ve written the following press release about a fake rock band specifically as an example of what not to do. The names and events are fake but the errors in writing are all too common. Read it, if you dare, and then see how easy it is to give it some spit and...
So long, and thanks for all the ‘tunes

So long, and thanks for all the ‘tunes

Dear Apple, We had a good thing going — and I sincerely thought that you felt for me with the same undying love that I felt for you. It’s taken me a couple of years since we stopped seeing each other exclusively for me to cut through the haze of denial....

MySpace.com: Ode to an Era

Here’s a fact that’s hard to fathom in these late days of 2015: MySpace (remember that?) was once the web’s most visited site, surpassing even Google. Also, MySpace employed 1,600 and generated hundreds of millions of dollars in revenue. I have...

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