Ask Nicole Weekly Livestream: Bro Branding

Jun 9, 2022 | Social Media | 0 comments


I once made a comment on a video ‘Is there a dude color palette generator that I don’t know about?’ when referencing some of these male marketing gurus. So we decided to look at things like fonts, colors, and messaging across several marketing dudes and see if we can’t find any trends.

Click here to check out part one of this topic https://youtu.be/IQv6uYksl0E

Bro Marketing/Branding has a few things we can all agree on in terms of subject matter:
1) Lifestyle content
2) Hard sell/faux urgency
3) Treat customers like trash
4) Elevating other gurus
5) Ease
6) Info stealing/lying

But we also noticed some visual similarities:
a) San Serif Font
b) ALL CAPS
c) Black, white, and accent color (typically red/yellow)

The original idea for this video came from our Jeff Lerner live stream where we looked at his very odd Instagram behavior (it’s very bro marketing to be buying followers, which is what we think is going on): https://www.youtube.com/watch?v=nFkQK7liKtY&t=1430s&ab_channel=BreakingEvenCommunications

(Aside: A couple weeks ago, Jeff Lerner said he removed 100,000 followers – yeah, sure): https://www.instagram.com/reel/Cd3cfFoFSct/?utm_source=ig_web_copy_link

We examined the following people and you can too to see some similar branding and marketing tactics:

Jason Stone

Most bombastic claim: Monat (shampoo MLM) seller that is bald

GaryVee

Most bombastic claim: Giving a lot of airtime to haters despite that not making him any money, creating content aimed at high school/college kids

Tony Robbins

Most bombastic claim: Says he likes women but doesn’t platform them, is very aggressive with female seminar attendees, and sexual harassment accusations https://www.buzzfeednews.com/article/janebradley/tony-robbins-self-help-secrets

Tai Lopez

Most bombastic claim: Tons of income claims (aside: I did a reaction to one of his videos that I didn’t upload because I was kind of mean and in 45 minutes of the video I counted 40 income claims in the content)

Lewis Howes

Most bombastic claim: He has a ’school of greatness’ need I say more?

Jeff Lerner

Most bombastic claim: That he deleted 100K of his own Instagram followers

Other Links Referenced:

The OG bro marketing video, Tai Lopez’s ‘In My Garage’: https://www.youtube.com/watch?v=Cv1RJTHf5fk&ab_channel=TaiLopez

Apparently I was tired of hustle culture four years ago even: https://breakingeveninc.com/alternative-to-hustle-culture/

Bro Marketing Flow Chart (at about 3 minute mark): https://www.youtube.com/watch?v=PBJrlIklTqM&ab_channel=HAMYAW

 

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