by Nicole Ouellette | Apr 29, 2016 | Marketing Monday
One thing I love/hate about running a business is when problems you thought you solved reappear (or sometimes more accurately, decisions you thought you had already made and were done with). For example, once upon a time had an office… until we needed another...
by Nicole Ouellette | Apr 18, 2016 | Marketing Monday
What, Breaking Even Communications has problems?!? Of course we do. My goal is our problems over time 1) change or become different and 2) become smaller. This story is about a semi-recent problem we faced. Problem: Our client passwords were precariously stored. They...
by Nicole Ouellette | Apr 15, 2016 | Marketing Monday
This month, we’ve decided to go through and tell a series of stories related to Breaking Even Communications. The theme this month is ‘brand story’ and nothing helps you make a cohesive interesting story like telling several smaller ones and looking...
by Nicole Ouellette | Apr 11, 2016 | Blogging
When I was 25, I read ‘What Color Is Your Parachute?’ As a huge fan of the self help genre, and I was in a bit of a career crossroads, so it was the perfect read. But when I saw how many exercises there were, I only did some of them. One of the ones I did...
by Kassandra Strout | Apr 8, 2016 | Social Media
One of my favorite parts of Mad Men was when they have their brainstorming sessions for a client. A group of people sit around trying to come up with an idea for a print ad, commercial, or tagline. Without being necessarily overt about it, they go through the...