by Kassandra Strout | Jul 31, 2014 | Marketing Monday
Do people ever ask to see examples of your work? Or, maybe they just wonder what you do in general. Having a case study, or example of past work, ready for them makes everyone’s lives easier (if done correctly). In this video, we explain the What, Why, and How...
by Kassandra Strout | Jul 29, 2014 | Social Media
We’ve talked a bit about hashtags before (what they do, how you can use them), but this is just the tip of the iceberg, friends. The hashtag has great and terrible powers, much like Excalibur, the One Ring, Dr. Who’s screwdriver, or Silly Putty (I...
by Kassandra Strout | Jul 25, 2014 | Good For You
Nicole’s well-deserved vacation coincided with my re-reading of 100 Years of Solitude by Gabriel García Márquez. I guess you could say it was perfect timing: as I work alone for the first time in, well, ever, I’m reading the story of a family that is...
by Kassandra Strout | Jul 24, 2014 | This Week In Business
We all make mistakes, and sometimes they are tragically public. And on social media. There are infinite ways to handle making a mistake online, but we’ve narrowed down 3 strategies that you may find helpful (and, just waiting for it to go away isn’t one of...
by Nicole Ouellette | Jul 18, 2014 | This Week In Business
So we’ve been recently doing a Skillshare course with Seth Godin about marketing… And it’s been interesting to kind of see this business in a different way. In general, I think we provide pretty good customer service. I will be the first to say...
