by Nicole Ouellette | Nov 29, 2013 | Websites
I am all for paying for a great product. But I am a big believer of using open source (free) content management systems (CMSes) to build websites. I think this for a few good reasons. I thought of this analogy story to illustrate my point. Once upon a time, there was...
by Nicole Ouellette | Nov 25, 2013 | Websites
One of the first unsolicited pieces of advice I ever got was from Meg Wolff, a big deal author and food expert who lives in Maine. I had sent her something in my early internet days (I wanted to be like her, still do.) and she wrote back something to the effect of:...
by Nicole Ouellette | Nov 22, 2013 | Websites
When I started my blog in 2007, I took any free listing I could get. This did a couple of things: 1) Connect me with people who were looking for blogs to read about certain topics. 2) Put my link on a new domain. Did I really think posting my blog link on...
by Nicole Ouellette | Nov 18, 2013 | Websites
After Wordcamp Boston, it was clear. We have to get our (and our clients’) websites loading in 3 seconds or less. It is natural to think about our website for a few reasons: 1) If we messed anything up, we could easily restore a backup (and have no one really...
by Nicole Ouellette | Nov 15, 2013 | Marketing Monday, This Week In Business
When I ask business owners who their typical customer is, about half of them say ‘everyone’. Really? So then I try another question. “Who is your best customer?” and I start pressing for details, like income, interests, age, and other details,...
