Ten Things You Can Do To Your Website To Make Peoples’ Lives Easier

If you have a website, chances are you are continuously thinking about making it better. Here are a few things you may or may not have thought of that you can use on your website.

  1. Make phone numbers clickable.
    With the invention of touchable screens and cell phones, if you publish a phone number on your website (especially if it’s in an image or a button), why not make it so when people click it, it works? Here’s how to add the code. Save your customers the copy/paste, or worse, trying to repeat the number aloud so they remember it as they dial!
  2. Add conditional fields to your forms.
    Is this item a gift? If the person says yes *then* bring up the gift recipient name, address, and message form fields. Conditional fields in forms show up, as you’d expect, conditionally. They not only allow your form to be shorter and sweeter but allow whatever transaction you are facilitating to be more seamless.
  3. Allow email updates.
    People want to stay in touch when you do things like write a new blog post or launch a new product. Give them a way to get a notification when something happens on your site, ideally via email, so they don’t have to miss anything or follow up with you. I use Mailchimp RSS campaigns to do this with new blog posts (plus you can set them to autopost to Facebook and Twitter when they go out) but there is more than one way to set something up. Bonus points integrating signup into existing forms, like your contact form.
  4. Track ads.
    If you are a non-profit offering a banner ad on your website to those giving you money for X fundraiser, why not add tracking to it? Then when it comes time next year for your contact to ask their boss again for money, they can show them the return on investment. They are not going to ask you to do this but when you do, you will be much more likely to get sponsored again if they can understand their return on investment.
  5. Add closed captioning to your videos.
    Youtube and Facebook both autogenerate them (and you can spend a few minutes correcting them) or you can use Rev.com and get them done for $1/minute. Makes your video more accessible, which is great for people AND search engines.
  6. Make PDFs part of your site search.
    If your website isn’t indexing PDFs as part of the search feature of your website, and you use PDFs with any regularity, consider adding something (a plugin, for instance) so they come up when someone searches for content within them (note: the PDFs have to be readable).
  7. Accept credit cards (not just Paypal).
    There are whole groups of people who, when they get redirected to Paypal.com, cry out internally and click away. If you want someone to buy something, try to keep them on your site to do it. Not only can you collect useful information from them but it puts you in control of the entire process. (If you want to offer the option of paying by credit card AND Paypal, just don’t make Paypal the only option.)
  8. Make your website accessible.
    Your website needs to be as accessible as possible: adding image tags for text only browsers, etc. If you want to test your website and get suggestions for improvement: http://wave.webaim.org/
  9. Don’t make videos/music autoplay.
    This is obnoxious and means people can’t sneak looking at your website at work. Just don’t.
  10. Think about your website’s mobile experience.
    Over half of your website visitors are likely visiting your website from a mobile device. Check how your website looks/works on a mobile device so you can fix issues and make improvements.

If you act on any of these suggestions, please comment below (or message us and let us know). Anything we left out?

Nicole runs Breaking Even Communications, an internet marketing company in Bar Harbor Maine. When she’s not online, she enjoys walking her short dog, cooking with bacon, and trying to be outdoorsy in Acadia National Park.